SE Ranking vs Serpstat (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Serpstat
From $50/mo against from $103/mo
Free plan
Tie
Neither has one
Higher rating
SE Ranking
4.6 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	SE Ranking	Serpstat
Our rating	4.6Better	4.2
Starts at	$103/mo	$50/moBetter
Free plan	No	No
Category	SEO	SEO
Plans	Core$129/mo Growth$279/mo	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly
Key features	Comprehensive SEO suite: keyword research, rank tracking, audits, and backlinks Priced meaningfully below Ahrefs and Semrush for comparable scope No free plan, paid access only Operating since 2013 White-label reporting available for agency use	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included
Pros	Comprehensive feature scope at a lower price than the category's largest platforms White-label reporting suits agency client work Long operating history since 2013	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013
Cons	No free plan to test before committing Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in some areas may not match the very largest, priciest competitors	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms
Company	SE Ranking, founded 2013	Serpstat, founded 2013

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is SE Ranking better than Serpstat?

In our reviews SE Ranking scores 4.6 and Serpstat scores 4.2. The better pick depends on the job. SE Ranking: A comprehensive SEO suite priced below the category's largest platforms. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names.

Which is cheaper, SE Ranking or Serpstat?

Serpstat has the lower starting price: from $103/mo for SE Ranking and from $50/mo for Serpstat.

Do SE Ranking and Serpstat have free plans?

Neither lists a free plan.

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