Ahrefs vs Serpstat (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Serpstat
From $50/mo against from $129/mo
Free plan
Tie
Neither has one
Higher rating
Ahrefs
4.6 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Ahrefs	Serpstat
Our rating	4.6Better	4.2
Starts at	$129/mo	$50/moBetter
Free plan	No	No
Category	SEO	SEO
Plans	Lite$129/mo Standard$249/mo Advanced$449/mo	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly
Key features	One of the largest, most frequently updated backlink indexes in the industry Full SEO suite: keyword research, site audits, rank tracking, content exploration Operating since 2010, well established in the category No free plan, paid access only Deep competitive analysis tools	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included
Pros	Backlink index depth and update frequency are hard to match Comprehensive suite covers most SEO tasks in one platform Long operating history means a mature, well-tested product	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013
Cons	No free plan, a real financial commitment before testing thoroughly Among the higher prices in this category Breadth of features adds a learning curve for newcomers to SEO tooling	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms
Company	Ahrefs, founded 2010	Serpstat, founded 2013

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Ahrefs better than Serpstat?

In our reviews Ahrefs scores 4.6 and Serpstat scores 4.2. The better pick depends on the job. Ahrefs: A comprehensive, long-established SEO suite built around one of the largest backlink indexes. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names.

Which is cheaper, Ahrefs or Serpstat?

Serpstat has the lower starting price: from $129/mo for Ahrefs and from $50/mo for Serpstat.

Do Ahrefs and Serpstat have free plans?

Neither lists a free plan.

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