Semrush vs Serpstat (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Serpstat
From $50/mo against from $139/mo
Free plan
Semrush
Only Semrush has one
Higher rating
Semrush
4.5 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Semrush	Serpstat
Our rating	4.5Better	4.2
Starts at	$139/mo	$50/moBetter
Free plan	YesBetter	No
Category	SEO	SEO
Plans	Pro$139/mo Guru$249/mo Business$499/mo	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly
Key features	Broader marketing suite extending beyond SEO into paid ads and social One of the largest, most recognized platforms in this category Free tier for limited use Operating since 2008 Competitive research spanning organic and paid channels together	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included
Pros	Broader marketing scope connects SEO to paid and social strategy directly Free tier available to start before a paid commitment Long operating history and strong industry recognition	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013
Cons	Among the higher prices in this category for full access Broader marketing scope may include capability a pure-SEO buyer doesn't need Breadth of features adds a real learning curve for newcomers	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms
Company	Semrush, founded 2008	Serpstat, founded 2013

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Semrush better than Serpstat?

In our reviews Semrush scores 4.5 and Serpstat scores 4.2. The better pick depends on the job. Semrush: One of the category's largest platforms, extending well beyond SEO into a full marketing suite. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names.

Which is cheaper, Semrush or Serpstat?

Serpstat has the lower starting price: from $139/mo for Semrush and from $50/mo for Serpstat.

Do Semrush and Serpstat have free plans?

Only Semrush has a free plan.

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