Shortlist by what you need
Start here if you know why you are leaving Semrush.
Want the closest match?
SerpstatMost similar to Semrush in what it does, its category and its price.
Visit (opens Serpstat in a new tab)Need a free plan?
MangoolsHas a free plan, rated 4.4 out of 5.
Visit (opens Mangools in a new tab)Want to pay less than Semrush?
UbersuggestFrom $29/mo, against from $139/mo for Semrush.
Visit (opens Ubersuggest in a new tab)Want the best rated?
SE RankingRated 4.6 out of 5 in our review, against 4.5 for Semrush.
Visit (opens SE Ranking in a new tab)
At a glance
Green means better than Semrush, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 SemrushBaseline | 4.5 | $139/mo | Yes | One of the category's largest platforms, extending well beyond SEO into a full marketing suite | |
| Serpstat | 4.2−0.3 | $50/mo$89 less | No | Comprehensive SEO suite priced for smaller teams than the category's biggest names | vs Semrush |
| SE Ranking | 4.6+0.1 | $103/mo$36 less | No | A comprehensive SEO suite priced below the category's largest platforms | vs Semrush |
 Ahrefs | 4.6+0.1 | $129/mo$10 less | No | A comprehensive, long-established SEO suite built around one of the largest backlink indexes | vs Semrush |
| Mangools | 4.4−0.1 | $37.7/mo$101.3 less | Yes | A bundle of five simpler, more accessible SEO tools for smaller sites | vs Semrush |
 Blaze | 4.1−0.4 | $79/mo$60 less | No | Extends past social scheduling into paid ads, landing pages, and AI outreach | vs Semrush |
 MarketMuse | 4.2−0.3 | Not listed | No | One of the pioneering content-intelligence platforms, now part of Siteimprove | vs Semrush |
| Ubersuggest | 4.0−0.5 | $29/mo$110 less | Yes | Neil Patel's accessible, accessible entry point into SEO tooling | vs Semrush |
 RankNow.ai | 3.4−1.1 | Free | Yes | 13 AI tools for keyword research, rank tracking, and SEO audits - plus an AEO Analyzer that shows how ChatGPT, Claude, Gemini, and Perplexity actually see your content. | vs Semrush |
The alternatives in detail
In order of how closely each one matches Semrush.
Serpstat
4.2$50/mo
vs Semrush$89 less−0.3
Comprehensive SEO suite priced for smaller teams than the category's biggest names.
- Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits
- Free tier for limited use
- Operating since 2013
Comprehensive feature scope at a more accessible price point
Overlaps closely with SE Ranking, worth a direct side-by-side comparison
SE Ranking
4.6$103/mo
vs Semrush$36 less+0.1
A comprehensive SEO suite priced below the category's largest platforms.
- Comprehensive SEO suite: keyword research, rank tracking, audits, and backlinks
- Priced meaningfully below Ahrefs and Semrush for comparable scope
- No free plan, paid access only
Comprehensive feature scope at a lower price than the category's largest platforms
No free plan to test before committing
Ahrefs
4.6$129/mo
vs Semrush$10 less+0.1
A comprehensive, long-established SEO suite built around one of the largest backlink indexes.
- One of the largest, most frequently updated backlink indexes in the industry
- Full SEO suite: keyword research, site audits, rank tracking, content exploration
- Operating since 2010, well established in the category
Backlink index depth and update frequency are hard to match
No free plan, a real financial commitment before testing thoroughly
Mangools
4.4$37.7/mo
vs Semrush$101.3 less−0.1
A bundle of five simpler, more accessible SEO tools for smaller sites.
- Five separate, simplified SEO tools bundled under one subscription
- KWFinder, SERPWatcher, SERPChecker, LinkMiner, and SiteProfiler
- Operating since 2014
Approachable, task-focused tools reduce the learning curve for newcomers
No free plan to test before committing
Blaze
4.1$79/mo
vs Semrush$60 less−0.4
Extends past social scheduling into paid ads, landing pages, and AI outreach.
- Learning Loop connecting organic post performance to paid ad optimization
- Coverage across eight channels: social, email, blogs, and Google Business Profile
- Paid Google and Meta ad creation included
Learning Loop connects organic and paid performance data directly
Broader scope may include capability a social-only buyer doesn't need
MarketMuse
4.2Not listed
vs Semrush−0.3
One of the pioneering content-intelligence platforms, now part of Siteimprove.
- Among the first platforms applying NLP to content strategy, since 2013
- Automated content inventories and AI-driven content planning
- Large keyword database via the Grepwords acquisition
Pioneering, long-refined content-intelligence methodology
Recent acquisition may bring product changes as integration with Siteimprove proceeds
Ubersuggest
4.0$29/mo
vs Semrush$110 less−0.5
Neil Patel's accessible, accessible entry point into SEO tooling.
- Keyword research, site audits, backlink data, and content ideas
- Genuinely usable free tier with daily search limits
- Backed by Neil Patel's broad digital-marketing brand recognition
Free tier is genuinely usable, not just a limited trial
Less data depth than specialist tools like Ahrefs or Semrush
RankNow.ai
3.4Free
vs Semrush−1.1
13 AI tools for keyword research, rank tracking, and SEO audits - plus an AEO Analyzer that shows how ChatGPT, Claude, Gemini, and Perplexity actually see your content.
- AI chat for keyword research, SERP analysis, and content planning
- AEO Analyzer - see how AI search engines interpret your content
- Rank Tracker and Site Audit across 13 integrated tools
AEO Analyzer addresses AI-search visibility, ahead of most traditional SEO tools
Paid tier pricing isn't detailed on the main page
FAQ
Questions people ask
Is Semrush free?
Semrush has a free plan, and paid plans start from $139/mo.
What is the best free alternative to Semrush?
Mangools is the highest-rated alternative here with a free plan (4.4 out of 5). Other free options: Ubersuggest, RankNow.ai.
What is the cheapest alternative to Semrush?
Among paid plans, Ubersuggest has the lowest starting price (from $29/mo). If you need it free, start with Mangools.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.