Semrush vs Ubersuggest (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Ubersuggest
From $29/mo against from $139/mo
Free plan
Tie
Both have one
Higher rating
Semrush
4.5 against 4.0
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Semrush	Ubersuggest
Our rating	4.5Better	4.0
Starts at	$139/mo	$29/moBetter
Free plan	Yes	Yes
Category	SEO	SEO
Plans	Pro$139/mo Guru$249/mo Business$499/mo	Individual$29/mo Business$49/mo Enterprise$99/mo
Key features	Broader marketing suite extending beyond SEO into paid ads and social One of the largest, most recognized platforms in this category Free tier for limited use Operating since 2008 Competitive research spanning organic and paid channels together	Keyword research, site audits, backlink data, and content ideas Genuinely usable free tier with daily search limits Backed by Neil Patel's broad digital-marketing brand recognition Operating since 2017 Accessible interface aimed at SEO newcomers
Pros	Broader marketing scope connects SEO to paid and social strategy directly Free tier available to start before a paid commitment Long operating history and strong industry recognition	Free tier is genuinely usable, not just a limited trial Strong brand recognition through Neil Patel's broader marketing presence More accessible interface for SEO newcomers specifically
Cons	Among the higher prices in this category for full access Broader marketing scope may include capability a pure-SEO buyer doesn't need Breadth of features adds a real learning curve for newcomers	Less data depth than specialist tools like Ahrefs or Semrush Full access still requires a paid plan beyond daily free limits Brand recognition rests more on personal marketing than SEO-specialist reputation
Company	Semrush, founded 2008	Neil Patel Digital, founded 2017

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Semrush better than Ubersuggest?

In our reviews Semrush scores 4.5 and Ubersuggest scores 4.0. The better pick depends on the job. Semrush: One of the category's largest platforms, extending well beyond SEO into a full marketing suite. Ubersuggest: Neil Patel's accessible, accessible entry point into SEO tooling.

Which is cheaper, Semrush or Ubersuggest?

Ubersuggest has the lower starting price: from $139/mo for Semrush and from $29/mo for Ubersuggest.

Do Semrush and Ubersuggest have free plans?

Yes, both have a free plan.

More comparisons

Semrush compared with

All Semrush alternatives

Ubersuggest compared with

All Ubersuggest alternatives