Serpstat vs Ubersuggest (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Ubersuggest
From $29/mo against from $50/mo
Free plan
Ubersuggest
Only Ubersuggest has one
Higher rating
Serpstat
4.2 against 4.0
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Serpstat	Ubersuggest
Our rating	4.2Better	4.0
Starts at	$50/mo	$29/moBetter
Free plan	No	YesBetter
Category	SEO	SEO
Plans	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly	Individual$29/mo Business$49/mo Enterprise$99/mo
Key features	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included	Keyword research, site audits, backlink data, and content ideas Genuinely usable free tier with daily search limits Backed by Neil Patel's broad digital-marketing brand recognition Operating since 2017 Accessible interface aimed at SEO newcomers
Pros	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013	Free tier is genuinely usable, not just a limited trial Strong brand recognition through Neil Patel's broader marketing presence More accessible interface for SEO newcomers specifically
Cons	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms	Less data depth than specialist tools like Ahrefs or Semrush Full access still requires a paid plan beyond daily free limits Brand recognition rests more on personal marketing than SEO-specialist reputation
Company	Serpstat, founded 2013	Neil Patel Digital, founded 2017

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Serpstat better than Ubersuggest?

In our reviews Serpstat scores 4.2 and Ubersuggest scores 4.0. The better pick depends on the job. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names. Ubersuggest: Neil Patel's accessible, accessible entry point into SEO tooling.

Which is cheaper, Serpstat or Ubersuggest?

Ubersuggest has the lower starting price: from $50/mo for Serpstat and from $29/mo for Ubersuggest.

Do Serpstat and Ubersuggest have free plans?

Only Ubersuggest has a free plan.

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Ubersuggest compared with

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