Shortlist by what you need
Start here if you know why you are leaving Serpstat.
Want the closest match?
SE RankingMost similar to Serpstat in what it does, its category and its price.
Visit (opens SE Ranking in a new tab)Need a free plan?
SemrushHas a free plan, rated 4.5 out of 5. Serpstat has none.
Visit (opens Semrush in a new tab)Want to pay less than Serpstat?
UbersuggestFrom $29/mo, against from $50/mo for Serpstat.
Visit (opens Ubersuggest in a new tab)Want the best rated?
AhrefsRated 4.6 out of 5 in our review, against 4.2 for Serpstat.
Visit (opens Ahrefs in a new tab)
At a glance
Green means better than Serpstat, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 SerpstatBaseline | 4.2 | $50/mo | No | Comprehensive SEO suite priced for smaller teams than the category's biggest names | |
| SE Ranking | 4.6+0.4 | $103/mo$53 more | No | A comprehensive SEO suite priced below the category's largest platforms | vs Serpstat |
| Semrush | 4.5+0.3 | $139/mo$89 more | YesSerpstat has none | One of the category's largest platforms, extending well beyond SEO into a full marketing suite | vs Serpstat |
 Mangools | 4.4+0.2 | $37.7/mo$12.3 less | YesSerpstat has none | A bundle of five simpler, more accessible SEO tools for smaller sites | vs Serpstat |
| Ahrefs | 4.6+0.4 | $129/mo$79 more | No | A comprehensive, long-established SEO suite built around one of the largest backlink indexes | vs Serpstat |
| Ubersuggest | 4.0−0.2 | $29/mo$21 less | YesSerpstat has none | Neil Patel's accessible, accessible entry point into SEO tooling | vs Serpstat |
 GrowthBar | 4.4+0.2 | $36/mo$14 less | No | A Chrome-extension-based, beginner-friendly entry point into SEO tooling | vs Serpstat |
 RankNow.ai | 3.4−0.8 | Free | YesSerpstat has none | 13 AI tools for keyword research, rank tracking, and SEO audits - plus an AEO Analyzer that shows how ChatGPT, Claude, Gemini, and Perplexity actually see your content. | vs Serpstat |
 Nightwatch | 4.4+0.2 | $39/mo$11 less | No | Rank tracking with white-label reporting built specifically for agencies | vs Serpstat |
The alternatives in detail
In order of how closely each one matches Serpstat.
SE Ranking
4.6$103/mo
vs Serpstat$53 more+0.4
A comprehensive SEO suite priced below the category's largest platforms.
- Comprehensive SEO suite: keyword research, rank tracking, audits, and backlinks
- Priced meaningfully below Ahrefs and Semrush for comparable scope
- No free plan, paid access only
Comprehensive feature scope at a lower price than the category's largest platforms
No free plan to test before committing
Semrush
4.5$139/mo
vs Serpstat$89 more+0.3Free plan
One of the category's largest platforms, extending well beyond SEO into a full marketing suite.
- Broader marketing suite extending beyond SEO into paid ads and social
- One of the largest, most recognized platforms in this category
- Free tier for limited use
Broader marketing scope connects SEO to paid and social strategy directly
Among the higher prices in this category for full access
Mangools
4.4$37.7/mo
vs Serpstat$12.3 less+0.2Free plan
A bundle of five simpler, more accessible SEO tools for smaller sites.
- Five separate, simplified SEO tools bundled under one subscription
- KWFinder, SERPWatcher, SERPChecker, LinkMiner, and SiteProfiler
- Operating since 2014
Approachable, task-focused tools reduce the learning curve for newcomers
No free plan to test before committing
Ahrefs
4.6$129/mo
vs Serpstat$79 more+0.4
A comprehensive, long-established SEO suite built around one of the largest backlink indexes.
- One of the largest, most frequently updated backlink indexes in the industry
- Full SEO suite: keyword research, site audits, rank tracking, content exploration
- Operating since 2010, well established in the category
Backlink index depth and update frequency are hard to match
No free plan, a real financial commitment before testing thoroughly
Ubersuggest
4.0$29/mo
vs Serpstat$21 less−0.2Free plan
Neil Patel's accessible, accessible entry point into SEO tooling.
- Keyword research, site audits, backlink data, and content ideas
- Genuinely usable free tier with daily search limits
- Backed by Neil Patel's broad digital-marketing brand recognition
Free tier is genuinely usable, not just a limited trial
Less data depth than specialist tools like Ahrefs or Semrush
GrowthBar
4.4$36/mo
vs Serpstat$14 less+0.2
A Chrome-extension-based, beginner-friendly entry point into SEO tooling.
- Chrome extension overlaying SEO data directly on Google search results
- Keyword research and competitor analysis in a simplified interface
- AI writing assistance included
Extension-first design fits directly into an existing search workflow
No free plan to test before committing
RankNow.ai
3.4Free
vs Serpstat−0.8Free plan
13 AI tools for keyword research, rank tracking, and SEO audits - plus an AEO Analyzer that shows how ChatGPT, Claude, Gemini, and Perplexity actually see your content.
- AI chat for keyword research, SERP analysis, and content planning
- AEO Analyzer - see how AI search engines interpret your content
- Rank Tracker and Site Audit across 13 integrated tools
AEO Analyzer addresses AI-search visibility, ahead of most traditional SEO tools
Paid tier pricing isn't detailed on the main page
Nightwatch
4.4$39/mo
vs Serpstat$11 less+0.2
Rank tracking with white-label reporting built specifically for agencies.
- Keyword rank tracking across search engines and locations
- White-label reporting built specifically for agency use
- No free plan, paid access only
White-label reporting suits agency client presentation specifically well
No free plan to test before committing
FAQ
Questions people ask
Is Serpstat free?
Serpstat does not list a free plan. Paid plans start from $50/mo.
What is the best free alternative to Serpstat?
Semrush is the highest-rated alternative here with a free plan (4.5 out of 5). Other free options: Mangools, Ubersuggest, RankNow.ai.
What is the cheapest alternative to Serpstat?
Among paid plans, Ubersuggest has the lowest starting price (from $29/mo). If you need it free, start with Semrush.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.