GrowthBar vs Serpstat (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
GrowthBar
From $36/mo against from $50/mo
Free plan
Tie
Neither has one
Higher rating
GrowthBar
4.4 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	GrowthBar	Serpstat
Our rating	4.4Better	4.2
Starts at	$36/moBetter	$50/mo
Free plan	No	No
Category	SEO	SEO
Plans	From $36/mo	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly
Key features	Chrome extension overlaying SEO data directly on Google search results Keyword research and competitor analysis in a simplified interface AI writing assistance included Operating since 2020 Designed for solo bloggers and SEO newcomers specifically	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included
Pros	Extension-first design fits directly into an existing search workflow More approachable for SEO newcomers than dense, comprehensive dashboards Combines keyword research with AI writing in one subscription	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013
Cons	No free plan to test before committing Less depth than comprehensive suites for advanced technical SEO work Extension-first design is less suited to bulk, multi-site agency workflows	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms
Company	GrowthBar, founded 2020	Serpstat, founded 2013

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is GrowthBar better than Serpstat?

In our reviews GrowthBar scores 4.4 and Serpstat scores 4.2. The better pick depends on the job. GrowthBar: A Chrome-extension-based, beginner-friendly entry point into SEO tooling. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names.

Which is cheaper, GrowthBar or Serpstat?

GrowthBar has the lower starting price: from $36/mo for GrowthBar and from $50/mo for Serpstat.

Do GrowthBar and Serpstat have free plans?

Neither lists a free plan.

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