Nightwatch vs Serpstat (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Nightwatch
From $39/mo against from $50/mo
Free plan
Tie
Neither has one
Higher rating
Nightwatch
4.4 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Nightwatch	Serpstat
Our rating	4.4Better	4.2
Starts at	$39/moBetter	$50/mo
Free plan	No	No
Category	SEO	SEO
Plans	Starter$39/mo Growth$99/mo Agency$399/mo	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly
Key features	Keyword rank tracking across search engines and locations White-label reporting built specifically for agency use No free plan, paid access only Operating since 2016 Local and multi-location tracking depth	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included
Pros	White-label reporting suits agency client presentation specifically well Deep focus on rank-tracking accuracy rather than spreading across many modules Strong local and multi-location tracking capability	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013
Cons	No free plan to test before committing Narrower focus means no built-in content optimization or backlink analysis Less useful for a solo user without agency-client reporting needs	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms
Company	Nightwatch, founded 2016	Serpstat, founded 2013

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Nightwatch better than Serpstat?

In our reviews Nightwatch scores 4.4 and Serpstat scores 4.2. The better pick depends on the job. Nightwatch: Rank tracking with white-label reporting built specifically for agencies. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names.

Which is cheaper, Nightwatch or Serpstat?

Nightwatch has the lower starting price: from $39/mo for Nightwatch and from $50/mo for Serpstat.

Do Nightwatch and Serpstat have free plans?

Neither lists a free plan.

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