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8 alternatives · updated Aug 2026

The best SugarCRM alternatives in 2026

8 tools that do the job SugarCRM does. Each one is measured against SugarCRM on price, free plan and our rating, so you can see what you gain by switching.

Shortlist by what you need

Start here if you know why you are leaving SugarCRM.

  1. Want the closest match?

    Swyft AI

    Most similar to SugarCRM in what it does, its category and its price.

    Visit (opens Swyft AI in a new tab)
  2. Want the lowest price?

    Broadn

    From $59/mo, the lowest starting price here.

    Visit (opens Broadn in a new tab)
  3. Want the best rated?

    Parspec

    Rated 4.3 out of 5 in our review, against 4.0 for SugarCRM.

    Visit (opens Parspec in a new tab)

At a glance

Green means better than SugarCRM, red means worse. Prices are starting prices per month.

ToolOur ratingStarts atFree planBest forCompare
SugarCRMBaseline4.0Not listedNoB2B CRM for manufacturing and distribution, with sales intelligence pulled from the ERP.
Swyft AI3.8−0.2Not listedNoRevOps workflows that analyse customer interactions and sync data across systems automatically.vs SugarCRM
Broadn3.6−0.4$59/moNoAI agent reads inbound manufacturing RFQs from email or PDF and turns them into margin-aware, ERP-ready quotes in under a minute - claimed 20-40% higher win rates from responding in hours instead of a day.vs SugarCRM
Veloxy3.6−0.4$65/moNoField sales app for Salesforce users that logs activity, prioritises leads and tracks buying signals from a phone.vs SugarCRM
Attention3.6−0.4Not listedNoAI grades 100% of your sales team's calls automatically against MEDDIC or BANT scorecards you build yourself - and the CRM fills itself in after every call, no more chasing reps.vs SugarCRM
Second Nature4.1+0.1Not listedNoReps practice real objections against an AI buyer before a deal is on the linevs SugarCRM
WINN.AI3.9−0.1Not listedNoCoaches a rep through the playbook during the call, then fills the CRM afterwards.vs SugarCRM
Spotlight3.9−0.1Not listedNoAn autonomous deal team inside your CRM that captures evidence and drives execution.vs SugarCRM
Parspec4.3+0.3Not listedNoAI-native quoting platform that helps construction distributors select products and price bids faster.vs SugarCRM

The alternatives in detail

In order of how closely each one matches SugarCRM.

  1. Swyft AI

    3.8Not listed

    vs SugarCRM−0.2

    RevOps workflows that analyse customer interactions and sync data across systems automatically.

    • Analysis of customer interactions to derive CRM data
    • Automatic synchronisation across revenue systems
    • Workflow automation built for RevOps teams

    Eliminates the data-entry burden that corrupts CRM data

    Value depends on integration depth with your systems

  2. Broadn

    3.6$59/mo

    vs SugarCRM−0.4

    AI agent reads inbound manufacturing RFQs from email or PDF and turns them into margin-aware, ERP-ready quotes in under a minute - claimed 20-40% higher win rates from responding in hours instead of a day.

    • AI agent parsing inbound RFQs into margin-aware quotes
    • PO validation and structured ERP order submission
    • Multi-format input (email, PDFs, spreadsheets, WhatsApp)

    Closes the loop from inbound inquiry to ERP-ready order, not just a quote draft

    No free plan - $59/month minimum to start

  3. Veloxy

    3.6$65/mo

    vs SugarCRM−0.4

    Field sales app for Salesforce users that logs activity, prioritises leads and tracks buying signals from a phone.

    • Automatic logging of calls, emails and texts into Salesforce
    • Context and location-based prompts for meetings, opportunities and tasks
    • Lead prioritisation and buying-signal notifications

    Removes manual Salesforce data entry for people who work on the road

    Works only with Salesforce

  4. Attention

    3.6Not listed

    vs SugarCRM−0.4

    AI grades 100% of your sales team's calls automatically against MEDDIC or BANT scorecards you build yourself - and the CRM fills itself in after every call, no more chasing reps.

    • Call recording/transcription across 100+ languages
    • AI Coaching Scorecards grading 100% of team calls against custom frameworks
    • Automatic CRM field population after every call

    Grading every call, not a sample, surfaces coaching patterns a spot-check misses

    No published pricing - enterprise sales process only

  5. Second Nature

    4.1Not listed

    vs SugarCRM+0.1

    Reps practice real objections against an AI buyer before a deal is on the line.

    • AI-powered roleplay conversations for objection-handling practice
    • Trains reps before a real deal, not only reviewing calls afterward
    • Enterprise clients include Zoom, Oracle, Adobe, and Check Point

    Genuinely distinct practice-first mechanism, not another call-analysis tool

    Pricing isn't published, sold as a custom enterprise product

  6. WINN.AI

    3.9Not listed

    vs SugarCRM−0.1

    Coaches a rep through the playbook during the call, then fills the CRM afterwards.

    • Real-time playbook guidance during live calls
    • Automatic note-taking and CRM updates
    • Follow-up generation from the conversation

    Prompts during the call, the only moment a missed question can be recovered

    No published pricing

  7. Spotlight

    3.9Not listed

    vs SugarCRM−0.1

    An autonomous deal team inside your CRM that captures evidence and drives execution.

    • Operates inside the CRM rather than as a separate system
    • Automatic capture of deal evidence without manual logging
    • Surfaces genuine deal status rather than reported optimism

    Avoids the data-entry burden that kills most sales tools

    Value depends heavily on depth of CRM integration

  8. Parspec

    4.3Not listed

    vs SugarCRM+0.3

    AI-native quoting platform that helps construction distributors select products and price bids faster.

    • Searchable database of 6 million-plus construction products
    • Automated spec extraction from 4,000+ manufacturer websites
    • Multimodal AI reading of construction specs and design documents

    Deep, industry-specific product database most generalist tools cannot match

    Pricing is not public and requires a sales conversation

FAQ

Questions people ask

Is SugarCRM free?

SugarCRM does not list a free plan. Check its pricing page for current plans.

What is the cheapest alternative to SugarCRM?

Among paid plans, Broadn has the lowest starting price (from $59/mo).

How did you pick these alternatives?

We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.