Second Nature, founded in Israel in 2018 by Alon Shalita and Ariel Hitron and formally launched in 2022, runs AI-powered roleplay conversations that let sales reps practice objection handling and pitch delivery against a conversational AI buyer, a genuinely different mechanism than the outbound, forecasting, and conversation-intelligence tools that make up most of this category.
Rather than analyzing calls after they happen, Second Nature trains reps before a real deal is on the line, serving enterprise clients including Zoom, Oracle, Adobe, Teleperformance, and Check Point, several of whom also invested in the company's most recent funding round. The company has raised $38 million total, including a $22 million Series B in October 2025 led by Sienna VC with Zoom itself among the participating investors.
Pricing isn't published, sold as an enterprise product with custom quotes. For a sales or customer-service organization that wants reps to practice real conversations against an AI buyer before a live deal, rather than only reviewing recorded calls after the fact, Second Nature's practice-first approach addresses that directly.
