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What’s Trending

Source-backed content intelligence from public conversations

3.4 Marketing
3.4 Good 3.4

Bottom line: Source-backed content intelligence from public conversations. Paid plans from $20/mo.

Every content suggestion links to the conversations it came from The free tier is a single scan; recurring monitoring is paid
Reviewed by Challenging Voice Editorial · Updated Sep 2026 How we rate
PricingFrom $20/mo
Free planNo
CompanyWavicle
PlatformsAPI, Web
Best forMarketing
Visits4
Last reviewedSep 2026
UpdatedSep 2026
Ask AI about What’s Trending ChatGPT Claude Perplexity

Overview

What's Trending watches public conversations about your market and turns them into content decisions. You start with your website, it suggests the topics and competitors worth tracking, and it scans public posts on Reddit, Facebook, Instagram and X for what customers are actually discussing. The results arrive as a trend and engagement dashboard plus content opportunities, and the useful detail is that each suggestion links to the source posts behind it, so you can judge the evidence rather than trust a score. Your first complete scan is free with no card, and it is a full scan rather than a demo. Recurring monitoring is paid: Weekly at $20 a month, after a 7-day trial, runs one full scan a week, and Pro at $50 adds unlimited scans as often as hourly plus a REST API and MCP tools for agents. Coverage is limited to public posts on those platforms, as far as each platform exposes them. It is made by Wavicle, the company behind AI for Database and SendHQ.

Key features

  • Monitors public conversations on Reddit, Facebook, Instagram and X
  • Suggests topics and competitors to track, starting from your website
  • Trend and engagement dashboard for your market
  • Content opportunities backed by the source posts behind them
  • One complete market scan free, with no card

Screenshots & demo

What’s Trending screenshot 1

Pricing

What’s Trending is a paid tool, with plans that start at $20/mo.

  • Pricing modelFree Trial
  • Starting priceFrom $20/mo
  • Free planNo
Visit What’s Trending

Pricing is provided as a guide. Check the official site for the latest plans.

Is What’s Trending expensive?

What’s Trending starts at $20, which is 49% below the Marketing median of $39 a month across the 66 priced tools we list in that category.

The cheapest paid option in Marketing starts at $1 and the most expensive at $999.

31% of Marketing tools in the directory offer a free tier, which this one does not.

Compared against every priced listing in Marketing, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • Every content suggestion links to the conversations it came from
  • Setup starts from your website, not a blank keyword list
  • The free scan is a full scan, not a cut-down demo

Cons

  • The free tier is a single scan; recurring monitoring is paid
  • Only public posts on the supported platforms are covered
  • Hourly scans and the REST API and MCP tools need the $50 Pro plan

How it compares

ToolRatingFreeFromBest known for
What’s Trending (this tool)3.4No$20/moMonitors public conversations on Reddit, Facebook, Instagram and X
BrandJet AI3.8No$50/moAI sentiment tracking across X, Reddit, YouTube, and news sources
ThreadRadar3.2No$19.95/moReal-time keyword monitoring on Reddit and Quora
Postwise4.1No$37/moAI post and thread generation

Alternatives to What’s Trending

4 tools matched to What’s Trending on what they do, their category and their price.

Frequently asked questions

What is What’s Trending?
What’s Trending is a marketing tool. Source-backed content intelligence from public conversations.
Is What’s Trending free?
What’s Trending does not offer a free plan; paid pricing starts at $20 per month.
How much does What’s Trending cost?
What’s Trending starts at $20 per month. See the pricing plans above for full details.
What are the best What’s Trending alternatives?
The closest matches in the directory are BrandJet AI, ThreadRadar, and Postwise, compared side by side above.

Reviews

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