Brand24 vs What’s Trending (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
What’s Trending
From $20/mo against from $199/mo
Free plan
Tie
Neither has one
Higher rating
Brand24
4.3 against 3.4
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Brand24	What’s Trending
Our rating	4.3Better	3.4
Starts at	$199/mo	$20/moBetter
Free plan	No	No
Category	Marketing	Marketing
Plans	Individual$249/mo, or $199/mo billed yearly Team$349/mo, or $299/mo billed yearly Pro$499/mo, or $399/mo billed yearly Business$699/mo, or $599/mo billed yearly EnterpriseFrom $1,499/mo, billed yearly	From $20/mo
Key features	Real-time mention tracking across social networks, news, blogs, forums, and review sites AI sentiment analysis applied to every tracked mention Spike and anomaly detection that flags unusual jumps in mention volume Influencer identification within tracked conversations Automated, customizable PDF reporting	Monitors public conversations on Reddit, Facebook, Instagram and X Suggests topics and competitors to track, starting from your website Trend and engagement dashboard for your market Content opportunities backed by the source posts behind them One complete market scan free, with no card
Pros	Tracks a wider mix of source types, including podcasts, forums, and review sites, than social-only monitoring tools Anomaly detection surfaces PR issues or viral spikes before a team would catch them by manual dashboard checks 3,800+ client base across 150+ countries signals a mature, proven product	Every content suggestion links to the conversations it came from Setup starts from your website, not a blank keyword list The free scan is a full scan, not a cut-down demo
Cons	$199-249/month entry price is a real commitment for a small business or solo marketer testing social listening for the first time Entry-tier keyword (3) and mention (2,000/month) limits are tight for brands tracking multiple products or competitors No perpetual free tier; the trial converts to a paid plan or the account lapses	The free tier is a single scan; recurring monitoring is paid Only public posts on the supported platforms are covered Hourly scans and the REST API and MCP tools need the $50 Pro plan
Company	Brand24 S.A., founded 2011	Wavicle

Prices come from each vendor's pricing page, last checked 20260921. Check the vendor before you buy.

FAQ

Questions people ask

Is Brand24 better than What’s Trending?

In our reviews Brand24 scores 4.3 and What’s Trending scores 3.4. The better pick depends on the job. Brand24: AI social listening platform that tracks brand mentions and sentiment across the web. What’s Trending: Source-backed content intelligence from public conversations.

Which is cheaper, Brand24 or What’s Trending?

What’s Trending has the lower starting price: from $199/mo for Brand24 and from $20/mo for What’s Trending.

Do Brand24 and What’s Trending have free plans?

Neither lists a free plan.

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