Runway, founded in 2018 by Runway AI, Inc., helped pioneer the modern generative-video category itself through its successive Gen-1, Gen-2, and Gen-3 models, and remains one of the most established brands specifically among professional and semi-professional filmmakers using AI generation as part of a broader production workflow.
Beyond pure text-to-video generation, Runway also includes traditional AI-assisted VFX tools most pure generation models don't include: green-screen removal, inpainting to remove or add elements from existing footage, and motion tracking, positioning it as a broader AI-powered production toolkit rather than a generation-only model.
There's no free plan; pricing starts around $15 a month. For a filmmaker or video professional who wants both cutting-edge generation models and traditional AI-assisted VFX tools in one platform, backed by the category's original pioneering brand, Runway's combined generation-and-VFX scope addresses that directly.
