Close built Chloe, an AI sales agent that’s explicitly part of the CRM rather than a separate tool: Chloe makes outbound calls to leads automatically, qualifies prospects through real conversations, books meetings independently, generates call summaries and transcripts, writes and schedules follow-ups, updates CRM fields with enriched data, and re-engages cold leads that would otherwise sit untouched in the pipeline.
“Part of the CRM, not a separate tool” is the specific design choice that matters here – a bolted-on AI calling tool still requires someone to manually sync results back into the CRM, while Chloe updating CRM fields directly as she works means the pipeline stays current without a manual reconciliation step. Automatically re-engaging cold leads also recovers value from prospects most reps would never circle back to on their own, simply because manual follow-up on old leads rarely makes it to the top of a busy rep’s list.
Close reports 11,500-plus teams using the platform, a 4.7 G2 rating, and over 2 billion calls, emails, and texts processed, with customer results citing 50% more booked appointments and 60% more outbound calls. Built-in calling, email, and SMS come standard alongside pipeline management and 15+ integrations (HubSpot, Gmail, Zoom). Pricing isn’t disclosed on the homepage; a free trial requires no credit card.
