Talkwalker is enterprise social listening and media monitoring, currently sold under the name Lumen by Talkwalker. It sits at the analysis end of the category rather than the publishing end – this is for understanding what is being said, not for scheduling posts.
The product set spans social listening, media monitoring, social benchmarking against competitors, audience insights, customer feedback analytics and social content ratings, with a marketplace and published data coverage. Crisis management is called out separately, and it is the use case that justifies enterprise pricing on its own – detecting a reputational problem early enough to respond is worth more than any amount of routine reporting.
Industry solutions cover consumer goods, pharmaceuticals and healthcare, sports, media, financial services and technology, with role-based paths for PR and comms, social and digital marketing, consumer insights, customer experience and agencies. Pricing is enterprise and quoted. Note the Lumen naming when searching for documentation or support – the brand is mid-transition.
