ManyChat, founded in 2015, builds chatbot and messaging automation specifically for Instagram, Facebook Messenger, WhatsApp, and SMS, aimed at creators, small businesses, and e-commerce brands running comment-to-DM funnels and automated sales conversations rather than enterprise-grade support desks.
The platform's signature move is turning social engagement directly into automated conversations: a comment on an Instagram post can trigger an automated DM flow that qualifies a lead or completes a sale, without the brand needing a developer to wire it together.
Pricing includes a free plan for up to 1,000 contacts, with paid Pro plans starting around $15 per month and scaling by contact count. For a creator or e-commerce brand that wants to automate Instagram and WhatsApp conversations without hiring a developer, ManyChat's comment-to-DM automation addresses that directly.
ManyChat starts at $15, which is right at the Chatbots median of $15 a month across the 69 priced tools we list in that category.
The cheapest paid option in Chatbots starts at $3 and the most expensive at $1,990.
71% of Chatbots tools in the directory offer a free tier, and this is one of them.
Compared against every priced listing in Chatbots, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.
An Android app sends automatic, rule-based replies across WhatsApp, Messenger, Instagram, Telegram, and other messengers.
No-code AI customer service agent trained on company content, deployable across web, WhatsApp, and Instagram.
Proprietary contextual AI – natural language understanding, dynamic response generation, learning from your own data – deploys a multi-channel chatbot in about 5 minutes, no code.
No-code builder for WhatsApp and website AI agents that answer questions and book meetings.
