Layer is a generative AI platform built for game studios to produce 2D, 3D, and video assets without outsourcing art production. Founded in 2023 by CEO Volkan Gurel and CRO Burcu Hakguder, a team drawn from the entertainment industry, Layer built its case around making creative production scale without sacrificing a studio's visual consistency.
The platform gives teams a single access point to a curated set of AI models for image, video, and asset generation, so studios do not need to juggle separate tools and prompt techniques for each model provider. Layer reports that studios using the platform have seen 2 to 8 times faster production and, in some cases, moved to fully in-house content creation without external agencies.
Layer serves game studios ranging from indie teams to larger AAA production houses, plus marketing teams generating ad creative for user acquisition. Pricing runs on consumption-based Creative Units starting at $10 a month for 300 units, with a free tier of 50 units (250 more with a verified business email) and single-use unit packs available separately.
