Strong recent funding from top-tier investors validates the approach
Flexible data model adapts to how a team actually works rather than forcing a rigid structure
Free plan gives small teams real functionality before requiring payment
Built AI-native from scratch avoids the technical debt of retrofitted legacy platforms
Cons
Annual contracts running $40,000 to $65,000+ price out smaller sales teams
Very new company with a leadership transition in 2025, just two years after founding
Broader channel coverage adds complexity a simpler, single-channel tool avoids
Flexibility can mean more upfront configuration than a rigid, opinionated CRM
Smaller ecosystem of integrations and consultants than long-established CRM platforms
Pro tier at $69 a user monthly adds up for larger sales teams
Company
11x, founded 2023
Attio, founded 2017
Prices come from each vendor's pricing page, last checked 20260715. Check the vendor before you buy.
FAQ
Questions people ask
Is 11x better than Attio?
In our reviews 11x scores 4.0 and Attio scores 4.3. The better pick depends on the job. 11x: Two named AI workers, Alice and Julian, cover outbound across five channels. Attio: An AI-native CRM built from scratch, not a legacy platform with AI features bolted on.
Attio
11x
