Shortlist by what you need
Start here if you know why you are leaving Attio.
Want the closest match?
11xMost similar to Attio in what it does, its category and its price.
Visit (opens 11x in a new tab)Need a free plan?
Apollo.io
Has a free plan, rated 4.5 out of 5.
Visit (opens Apollo.io in a new tab)Want the lowest price?
Regie.aiFrom $49/mo, the lowest starting price here.
Visit (opens Regie.ai in a new tab)Want the best rated?
GongRated 4.4 out of 5 in our review, against 4.3 for Attio.
Visit (opens Gong in a new tab)
At a glance
Green means better than Attio, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 AttioBaseline | 4.3 | Free | Yes | An AI-native CRM built from scratch, not a legacy platform with AI features bolted on | |
| 11x | 4.0−0.3 | $3,313/mo | No | Two named AI workers, Alice and Julian, cover outbound across five channels | vs Attio |
| Gong | 4.4+0.1 | $108/mo | No | Listens to every call and email to show which reps and deals need attention | vs Attio |
| Apollo.io | 4.5+0.2 | $49/mo | Yes | Actually a sales prospecting platform, not a data analytics tool | vs Attio |
 Klenty | 4.1−0.2 | $50/mo | No | Sales engagement software that automates multi-channel outreach sequences across email, calls, and LinkedIn. | vs Attio |
 Second Nature | 4.1−0.2 | Not listed | No | Reps practice real objections against an AI buyer before a deal is on the line | vs Attio |
 Nooks | 4.1−0.2 | Not listed | No | Evolved from a parallel dialer into a full AI Sales Assistant Platform | vs Attio |
 Kanlet | 3.8−0.5 | $850/mo | No | AI-driven B2B pipeline platform that finds buyers, tracks intent signals, and automates outreach. | vs Attio |
| Regie.ai | 4.1−0.2 | $49/mo | No | Built by an AI scientist and an ex-Outreach revenue leader, evolved through 3 product eras | vs Attio |
The alternatives in detail
In order of how closely each one matches Attio.
11x
4.0$3,313/mo
vs Attio−0.3
Two named AI workers, Alice and Julian, cover outbound across five channels.
- Alice (AI SDR) and Julian (AI sales agent) as two named, distinct AI workers
- Outbound coverage across email, phone, SMS, WhatsApp, and LinkedIn
- 400M+ verified contacts from 21+ premium data providers
Five-channel outbound coverage broader than most AI SDR competitors
Annual contracts running $40,000 to $65,000+ price out smaller sales teams
Gong
4.4$108/mo
vs Attio+0.1
Listens to every call and email to show which reps and deals need attention.
- Records and transcribes calls, video meetings, and email threads automatically
- AI surfaces which deals are stalling and which reps need coaching
- $500M ARR, $4.5B valuation as of 2026
Analyzes every conversation rather than a manual sample
Effective first-year cost often runs well above the advertised seat price once add-ons and onboarding are included
Apollo.io
4.5$49/mo
vs Attio+0.2
Actually a sales prospecting platform, not a data analytics tool.
- Database of 230M+ contacts and 30M+ companies
- AI-powered multichannel outreach sequencing
- Lead routing and CRM syncing
Extensive, verified contact and company database
Not a data analytics or BI tool despite its category placement here
Klenty
4.1$50/mo
vs Attio−0.2
Sales engagement software that automates multi-channel outreach sequences across email, calls, and LinkedIn.
- Multi-channel sequences across email, calls, LinkedIn, and SMS
- AI-assisted message personalization at scale
- Account-based playbooks for buying-committee outreach
Multi-channel sequencing covers more outreach paths than email-only tools
No perpetual free plan, pricing kicks in after the 14-day trial
Second Nature
4.1Not listed
vs Attio−0.2
Reps practice real objections against an AI buyer before a deal is on the line.
- AI-powered roleplay conversations for objection-handling practice
- Trains reps before a real deal, not only reviewing calls afterward
- Enterprise clients include Zoom, Oracle, Adobe, and Check Point
Genuinely distinct practice-first mechanism, not another call-analysis tool
Pricing isn't published, sold as a custom enterprise product
Nooks
4.1Not listed
vs Attio−0.2
Evolved from a parallel dialer into a full AI Sales Assistant Platform.
- AI-powered parallel dialer letting reps call multiple prospects at once
- AI Coaching Assistant for call transcription and scoring
- AI Prospector for account research and list building
Combines dialing, coaching, and prospecting in one connected platform
Pricing isn't published, requires a demo call and custom quote for every deal
Kanlet
3.8$850/mo
vs Attio−0.5
AI-driven B2B pipeline platform that finds buyers, tracks intent signals, and automates outreach.
- Ideal-customer-profile-based buyer identification
- Job-change and company-move tracking on target contacts
- Buying-intent signal monitoring
Job-change tracking keeps relationship data current instead of going stale when a contact switches companies
Entry price of $850/month puts it out of reach for small teams and solo sellers
Regie.ai
4.1$49/mo
vs Attio−0.2
Built by an AI scientist and an ex-Outreach revenue leader, evolved through 3 product eras.
- RegieOne, positioned as the only full AI Sales Engagement Platform
- Evolved through three distinct product eras since 2020
- AI agents handle sequence-building, content, and engagement tracking end to end
Founder team combines deep AI research and direct sales-engagement-platform experience
Entry pricing at $180 a month still exceeds several narrower single-channel AI SDR tools
FAQ
Questions people ask
Is Attio free?
Attio has a free plan.
What is the best free alternative to Attio?
Apollo.io is the highest-rated alternative here with a free plan (4.5 out of 5).
What is the cheapest alternative to Attio?
Among paid plans, Apollo.io has the lowest starting price (from $49/mo). If you need it free, start with Apollo.io.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.