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Freemium

Attio

An AI-native CRM built from scratch, not a legacy platform with AI features bolted on

4.3 Sales & Revenue AI
4.3 Very good 4.3
Flexible data model adapts to how a team actually works rather than forcing a rigid structure Flexibility can mean more upfront configuration than a rigid, opinionated CRM
Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate
PricingFree
Free planYes
CompanyAttio
PlatformsAPI, Web
CategorySales & Revenue AI
Founded2017
Last reviewedJul 2026

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Overview

Attio, founded in 2017 by Nicolas Sharp and Alexander Christie in London, built a CRM around a fully flexible data model rather than the rigid contact-and-deal structure most CRMs impose, letting sales and go-to-market teams reshape the system to match how they actually track relationships rather than adapting their process to fit the software.

That flexible, AI-native foundation, built from scratch rather than added to a decades-old platform, has drawn $141 million in funding across seven rounds, including a Series B round in August 2025, positioning Attio as a modern alternative for teams frustrated with the complexity of legacy CRM systems.

A free plan covers up to three users, with Plus at $29 a user monthly and Pro at $69 a user monthly billed annually, plus custom enterprise pricing for larger teams. For a sales or go-to-market team that wants a CRM built around a flexible data model from the ground up, rather than a legacy platform with AI features layered on top, Attio's from-scratch design addresses that directly.

Key features

  • Fully flexible data model rather than a rigid contact-and-deal structure
  • Built AI-native from the ground up rather than added to a legacy platform
  • Free plan available for up to three users
  • $141M raised across seven rounds, including an August 2025 Series B
  • Plus and Pro tiers priced per user, billed annually
  • Headquartered in London with a modern, from-scratch technical foundation

Screenshots & demo

Demo video

Screenshots

Attio screenshot 1

Pricing

Attio offers a free plan, with paid upgrades for higher limits and more features.

  • Pricing modelFreemium
  • Starting priceFree
  • Free planYes
Visit Attio

Pricing is provided as a guide. Check the official site for the latest plans.

Is Attio expensive?

Attio has no advertised paid tier. Among the 64 priced tools we list in Sales & Revenue AI, the median entry price is $54.5 a month.

16% of Sales & Revenue AI tools in the directory offer a free tier, and this is one of them.

Compared against every priced listing in Sales & Revenue AI, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • Flexible data model adapts to how a team actually works rather than forcing a rigid structure
  • Free plan gives small teams real functionality before requiring payment
  • Built AI-native from scratch avoids the technical debt of retrofitted legacy platforms
  • Modern interface and setup experience compared to older enterprise CRM systems

Cons

  • Flexibility can mean more upfront configuration than a rigid, opinionated CRM
  • Smaller ecosystem of integrations and consultants than long-established CRM platforms
  • Pro tier at $69 a user monthly adds up for larger sales teams

How it compares

ToolRatingFreeFromBest known for
Attio (this tool)4.3YesFreeFully flexible data model rather than a rigid contact-and-deal structure
11x4.0No$3,313/moAlice (AI SDR) and Julian (AI sales agent) as two named, distinct AI workers
Gong4.4No$108/moRecords and transcribes calls, video meetings, and email threads automatically
Apollo.io4.5Yes$49/moDatabase of 230M+ contacts and 30M+ companies

Alternatives to Attio

4 tools matched to Attio on what they do, their category and their price.

Compare all Attio alternatives →

Head to head: Attio vs 11x · Attio vs Gong · Attio vs Apollo.io · Attio vs Klenty

Frequently asked questions

What is Attio?
Attio is a sales & revenue ai tool. An AI-native CRM built from scratch, not a legacy platform with AI features bolted on.
Is Attio free?
Yes, Attio offers a free plan. Paid plans unlock more features and higher usage limits.
What are the best Attio alternatives?
The closest matches in the directory are 11x, Gong, and Apollo.io, compared side by side above.

Reviews

4.3 Editorial rating No reviews yet

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