Apollo.io vs Attio (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Attio does not list a price
Free plan
Tie
Both have one
Higher rating
Apollo.io
4.5 against 4.3
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Apollo.io	Attio
Our rating	4.5Better	4.3
Starts at	$49/mo	Free
Free plan	Yes	Yes
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $49/mo	Free
Key features	Database of 230M+ contacts and 30M+ companies AI-powered multichannel outreach sequencing Lead routing and CRM syncing Call summaries and deal pipeline tracking Free tier for limited use	Fully flexible data model rather than a rigid contact-and-deal structure Built AI-native from the ground up rather than added to a legacy platform Free plan available for up to three users $141M raised across seven rounds, including an August 2025 Series B Plus and Pro tiers priced per user, billed annually
Pros	Extensive, verified contact and company database Combines several sales tools into one platform Free tier available to start	Flexible data model adapts to how a team actually works rather than forcing a rigid structure Free plan gives small teams real functionality before requiring payment Built AI-native from scratch avoids the technical debt of retrofitted legacy platforms
Cons	Not a data analytics or BI tool despite its category placement here Best evaluated against sales prospecting competitors, not analytics tools Full value requires active outbound sales activity, not data analysis needs	Flexibility can mean more upfront configuration than a rigid, opinionated CRM Smaller ecosystem of integrations and consultants than long-established CRM platforms Pro tier at $69 a user monthly adds up for larger sales teams
Company	Apollo.io, founded 2015	Attio, founded 2017

Prices come from each vendor's pricing page, last checked 20260715. Check the vendor before you buy.

FAQ

Questions people ask

Is Apollo.io better than Attio?

In our reviews Apollo.io scores 4.5 and Attio scores 4.3. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Attio: An AI-native CRM built from scratch, not a legacy platform with AI features bolted on.

Which is cheaper, Apollo.io or Attio?

Apollo.io: from $49/mo. Attio: free.

Do Apollo.io and Attio have free plans?

Yes, both have a free plan.

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