Affinity vs Backstory (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Affinity does not list a price
Free plan
Tie
Neither has one
Higher rating
Affinity
4.2 against 3.4
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Affinity	Backstory
Our rating	4.2Better	3.4
Starts at	Not listed	Not listed
Free plan	No	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	See pricing	See pricing
Key features	Automatic activity capture from email and calendar Relationship intelligence mapping across the whole firm's network Affinity Ascend - agents that act on firm data Deal sourcing, deal management and portfolio support workflows Data enrichment plus analytics and reporting	Automatic activity capture across CRM, email, calls, and meetings Deal scoring against the real MEDDPICC sales framework MCP integration answering questions inside Claude, ChatGPT, and Copilot Activity-backed pipeline health and deal-risk monitoring Consumption-based pricing rather than per-seat
Pros	Purpose-built for private capital rather than adapted from a generic sales CRM Automatic capture removes the manual logging that kills CRM adoption at investment firms Granular data permissions matter for firms handling confidential deal information	Genuine rebrand with continuity - same product and data infrastructure as People.ai Grounded in a real, established sales methodology (MEDDPICC), not a proprietary black box Native MCP integration meets sales teams where they already work
Cons	No public pricing - every plan goes through sales Overbuilt for anyone outside investing and dealmaking Enterprise scope means onboarding is a project, not an afternoon	Specific pricing tiers aren't detailed on the site Value depends on already having consistent CRM and communication-tool usage to analyze Consumption-based pricing can be less predictable than a flat per-seat model
Company	Affinity	Backstory

Prices come from each vendor's pricing page, last checked 20260831. Check the vendor before you buy.

FAQ

Questions people ask

Is Affinity better than Backstory?

In our reviews Affinity scores 4.2 and Backstory scores 3.4. The better pick depends on the job. Affinity: A relationship-intelligence CRM built specifically for private capital, which captures deal-team activity automatically instead of asking investors to log it. Backstory: Formerly People.ai - AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack.

Which is cheaper, Affinity or Backstory?

Affinity: see pricing. Backstory: see pricing.

Do Affinity and Backstory have free plans?

Neither lists a free plan.

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