Shortlist by what you need
Start here if you know why you are leaving Affinity.
Want the closest match?
Intapp DealCloudMost similar to Affinity in what it does, its category and its price.
Visit (opens Intapp DealCloud in a new tab)Want the lowest price?
Edward.aiFrom $30/mo, the lowest starting price here.
Visit (opens Edward.ai in a new tab)Want the best rated?
Louisa AIRated 4.0 out of 5 in our review, against 4.2 for Affinity.
Visit (opens Louisa AI in a new tab)
At a glance
Green means better than Affinity, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 AffinityBaseline | 4.2 | Not listed | No | A relationship-intelligence CRM built specifically for private capital, which captures deal-team activity automatically instead of asking investors to log it. | |
| Intapp DealCloud | 4.2Same | Not listed | No | Deal and relationship management platform for private capital, investment banking, legal and advisory firms, with conversational AI over firm data, agentic playbooks, AI deal summaries and automatic capture of emails and meetings. | vs Affinity |
| Louisa AI | 4.0−0.2 | $833/mo | No | Relationship-intelligence platform that mines CRM, email, and news data to surface warm introductions for deal teams at banks and PE firms. | vs Affinity |
 Nektar.ai | 3.7−0.5 | Not listed | No | Captures the revenue activity your CRM never recorded, so pipeline reporting reflects what actually happened rather than what reps logged. | vs Affinity |
 Backstory | 3.4−0.8 | Not listed | No | Formerly People.ai - AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack. | vs Affinity |
 Endgame | 4.0−0.2 | Not listed | No | Context graph that turns sales calls, deals and playbooks into structured data for GTM agents | vs Affinity |
| Edward.ai | 3.2−1.0 | $30/mo | No | Runs quietly on a rep's phone, listens to calls, and logs everything to Salesforce or HubSpot automatically - up to 24% field sales effectiveness growth reported. | vs Affinity |
 Spotlight | 3.9−0.3 | Not listed | No | An autonomous deal team inside your CRM that captures evidence and drives execution. | vs Affinity |
 Tektonic AI | 3.9−0.3 | Not listed | No | Named sales agents for lead scoring, call prep, CRM hygiene and stopping deals slipping. | vs Affinity |
The alternatives in detail
In order of how closely each one matches Affinity.
Intapp DealCloud
4.2Not listed
vs AffinitySame
Deal and relationship management platform for private capital, investment banking, legal and advisory firms, with conversational AI over firm data, agentic playbooks, AI deal summaries and automatic capture of emails and meetings.
- Conversational AI for plain-English questions over firm data
- Agentic AI playbooks and workflows for core tasks
- AI summaries and next steps for deals and matters
Preconfigured for private capital, banking, legal and advisory firms
No published pricing; demo required
Louisa AI
4.0$833/mo
vs Affinity−0.2
Relationship-intelligence platform that mines CRM, email, and news data to surface warm introductions for deal teams at banks and PE firms.
- Automated mapping of internal relationships from CRM, Outlook, and Gmail data
- Matching of employee networks against a feed of millions of news articles and trade reports
- Proactive deal-prompt alerts routed to the person with the right relationship
Built and refined inside Goldman Sachs before being spun out, giving it real deal-industry pedigree
Enterprise pricing runs from five figures to hundreds of thousands per year, out of reach for small firms
Nektar.ai
3.7Not listed
vs Affinity−0.5
Captures the revenue activity your CRM never recorded, so pipeline reporting reflects what actually happened rather than what reps logged.
- Automatic capture of emails, meetings and contacts
- Revenue telemetry connected back to CRM records
- DAISY AI agents over the captured data
Fixes data completeness at the source rather than analysing incomplete records
Capturing employee email and calendar data carries privacy obligations
Backstory
3.4Not listed
vs Affinity−0.8
Formerly People.ai - AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack.
- Automatic activity capture across CRM, email, calls, and meetings
- Deal scoring against the real MEDDPICC sales framework
- MCP integration answering questions inside Claude, ChatGPT, and Copilot
Genuine rebrand with continuity - same product and data infrastructure as People.ai
Specific pricing tiers aren't detailed on the site
Endgame
4.0Not listed
vs Affinity−0.2
Context graph that turns sales calls, deals and playbooks into structured data for GTM agents.
- Structured context graph built from calls, deals and playbooks
- Single enrichment layer shared by multiple GTM agents
- Queryable interface for downstream tools and workflows
Removes duplicated context-building across several AI tools
Infrastructure product with a real integration effort before value appears
Edward.ai
3.2$30/mo
vs Affinity−1.0
Runs quietly on a rep's phone, listens to calls, and logs everything to Salesforce or HubSpot automatically - up to 24% field sales effectiveness growth reported.
- Automatic CRM logging to Salesforce or HubSpot
- Background speech recognition captures call activity
- Real-time post-call summaries and follow-up prompts
Real, specific reported performance metrics rather than vague productivity claims
Pricing requires a demo - not self-serve or transparent upfront
Spotlight
3.9Not listed
vs Affinity−0.3
An autonomous deal team inside your CRM that captures evidence and drives execution.
- Operates inside the CRM rather than as a separate system
- Automatic capture of deal evidence without manual logging
- Surfaces genuine deal status rather than reported optimism
Avoids the data-entry burden that kills most sales tools
Value depends heavily on depth of CRM integration
Tektonic AI
3.9Not listed
vs Affinity−0.3
Named sales agents for lead scoring, call prep, CRM hygiene and stopping deals slipping.
- Signal Scout and Pipeline PULL for lead identification
- Score LEADS prioritisation
- PrepMe call briefings
Fixes CRM data quality rather than dashboarding over it
No published pricing
FAQ
Questions people ask
Is Affinity free?
Affinity does not list a free plan. Check its pricing page for current plans.
What is the cheapest alternative to Affinity?
Among paid plans, Edward.ai has the lowest starting price (from $30/mo).
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.