Ahrefs vs Moz Pro (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Moz Pro
From $49/mo against from $129/mo
Free plan
Tie
Neither has one
Higher rating
Ahrefs
4.6 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Ahrefs	Moz Pro
Our rating	4.6Better	4.2
Starts at	$129/mo	$49/moBetter
Free plan	No	No
Category	SEO	SEO
Plans	Lite$129/mo Standard$249/mo Advanced$449/mo	Standard$49/mo Medium$99/mo Large$179/mo
Key features	One of the largest, most frequently updated backlink indexes in the industry Full SEO suite: keyword research, site audits, rank tracking, content exploration Operating since 2010, well established in the category No free plan, paid access only Deep competitive analysis tools	Domain Authority, a widely referenced third-party ranking-strength metric Operating continuously since 2004, the oldest tool in this category Keyword research, site audits, and rank tracking Long-running educational content library for SEO practitioners No free plan, paid access only
Pros	Backlink index depth and update frequency are hard to match Comprehensive suite covers most SEO tasks in one platform Long operating history means a mature, well-tested product	Domain Authority remains a widely referenced industry metric Two decades of continuous operation and algorithm-era experience Strong educational reputation within the broader SEO community
Cons	No free plan, a real financial commitment before testing thoroughly Among the higher prices in this category Breadth of features adds a learning curve for newcomers to SEO tooling	No free plan to test before committing Some newer, narrower competitors offer deeper data in specific areas Long history means some interface elements feel less modern than newer entrants
Company	Ahrefs, founded 2010	Moz, founded 2004

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Ahrefs better than Moz Pro?

In our reviews Ahrefs scores 4.6 and Moz Pro scores 4.2. The better pick depends on the job. Ahrefs: A comprehensive, long-established SEO suite built around one of the largest backlink indexes. Moz Pro: The oldest tool in this category, and the originator of Domain Authority.

Which is cheaper, Ahrefs or Moz Pro?

Moz Pro has the lower starting price: from $129/mo for Ahrefs and from $49/mo for Moz Pro.

Do Ahrefs and Moz Pro have free plans?

Neither lists a free plan.

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