Moz Pro vs Serpstat (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Moz Pro
From $49/mo against from $50/mo
Free plan
Tie
Neither has one
Higher rating
Tie
4.2 against 4.2
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Moz Pro	Serpstat
Our rating	4.2	4.2
Starts at	$49/moBetter	$50/mo
Free plan	No	No
Category	SEO	SEO
Plans	Standard$49/mo Medium$99/mo Large$179/mo	Individual$69/mo, or $50/mo billed yearly Team$129/mo, or $100/mo billed yearly Agency$499/mo, or $410/mo billed yearly
Key features	Domain Authority, a widely referenced third-party ranking-strength metric Operating continuously since 2004, the oldest tool in this category Keyword research, site audits, and rank tracking Long-running educational content library for SEO practitioners No free plan, paid access only	Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits Free tier for limited use Operating since 2013 Positioned as a more accessible alternative to the category's largest platforms Competitor and market research tools included
Pros	Domain Authority remains a widely referenced industry metric Two decades of continuous operation and algorithm-era experience Strong educational reputation within the broader SEO community	Comprehensive feature scope at a more accessible price point Free tier available to start before a paid commitment Long operating history since 2013
Cons	No free plan to test before committing Some newer, narrower competitors offer deeper data in specific areas Long history means some interface elements feel less modern than newer entrants	Overlaps closely with SE Ranking, worth a direct side-by-side comparison Smaller brand recognition than Ahrefs, Semrush, or Moz Data depth in specific areas may not match the very largest platforms
Company	Moz, founded 2004	Serpstat, founded 2013

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Moz Pro better than Serpstat?

In our reviews Moz Pro scores 4.2 and Serpstat scores 4.2. The better pick depends on the job. Moz Pro: The oldest tool in this category, and the originator of Domain Authority. Serpstat: Comprehensive SEO suite priced for smaller teams than the category's biggest names.

Which is cheaper, Moz Pro or Serpstat?

Moz Pro has the lower starting price: from $49/mo for Moz Pro and from $50/mo for Serpstat.

Do Moz Pro and Serpstat have free plans?

Neither lists a free plan.

More comparisons

Moz Pro compared with

All Moz Pro alternatives

Serpstat compared with

All Serpstat alternatives