Shortlist by what you need
Start here if you know why you are leaving Moz Pro.
Want the closest match?
AhrefsMost similar to Moz Pro in what it does, its category and its price.
Visit (opens Ahrefs in a new tab)Need a free plan?
OpinlyHas a free plan, rated 3.6 out of 5. Moz Pro has none.
Visit (opens Opinly in a new tab)Want to pay less than Moz Pro?
PageOptimizer ProFrom $34/mo, against from $49/mo for Moz Pro.
Visit (opens PageOptimizer Pro in a new tab)Want the best rated?
NightwatchRated 4.4 out of 5 in our review, against 4.2 for Moz Pro.
Visit (opens Nightwatch in a new tab)
At a glance
Green means better than Moz Pro, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 Moz ProBaseline | 4.2 | $49/mo | No | The oldest tool in this category, and the originator of Domain Authority | |
| Ahrefs | 4.6+0.4 | $129/mo$80 more | No | A comprehensive, long-established SEO suite built around one of the largest backlink indexes | vs Moz Pro |
 CanIRank | 3.5−0.7 | Not listed | No | The first SEO tool to give AI-driven action recommendations instead of just data - keyword difficulty scoring claimed twice as accurate as competitors, backed by 2+ years of research. | vs Moz Pro |
 WebCEO | 3.6−0.6 | Not listed | No | A long-established SEO suite covering rank tracking, keyword research, site audit, backlinks and toxic link detection, with white-label reports for agencies. | vs Moz Pro |
 Serpstat | 4.2Same | $50/mo$1 more | No | Comprehensive SEO suite priced for smaller teams than the category's biggest names | vs Moz Pro |
| PageOptimizer Pro | 4.4+0.2 | $34/mo$15 less | No | An on-page scoring engine built on published SEO research, not just NLP matching | vs Moz Pro |
| Opinly | 3.6−0.6 | Free | YesMoz Pro has none | Automated SEO to-do list - site audits, AI content scheduling, competitor benchmarking - used across 15,000+ sites including Bosch and Gymshark. | vs Moz Pro |
| Nightwatch | 4.4+0.2 | $39/mo$10 less | No | Rank tracking with white-label reporting built specifically for agencies | vs Moz Pro |
 Nichely | 3.3−0.9 | Free | YesMoz Pro has none | AI topic and keyword research tool for niche sites that maps subtopics, terminology and FAQs, sold on credits during an early-access programme. | vs Moz Pro |
The alternatives in detail
In order of how closely each one matches Moz Pro.
Ahrefs
4.6$129/mo
vs Moz Pro$80 more+0.4
A comprehensive, long-established SEO suite built around one of the largest backlink indexes.
- One of the largest, most frequently updated backlink indexes in the industry
- Full SEO suite: keyword research, site audits, rank tracking, content exploration
- Operating since 2010, well established in the category
Backlink index depth and update frequency are hard to match
No free plan, a real financial commitment before testing thoroughly
CanIRank
3.5Not listed
vs Moz Pro−0.7
The first SEO tool to give AI-driven action recommendations instead of just data - keyword difficulty scoring claimed twice as accurate as competitors, backed by 2+ years of research.
- AI-driven specific action recommendations, not just raw SEO data
- Keyword difficulty scoring claimed twice as accurate as competitors
- Automated, per-website keyword research
Action-recommendation focus is more actionable than a raw-data-only SEO tool
Specific pricing tiers aren't shown on the landing page
WebCEO
3.6Not listed
vs Moz Pro−0.6
A long-established SEO suite covering rank tracking, keyword research, site audit, backlinks and toxic link detection, with white-label reports for agencies.
- Rank tracking and keyword research
- Site audit and internal link analysis
- Backlink checker, toxic link checker and competitor backlink spy
Covers the full SEO discipline rather than one slice
Breadth over depth against specialists like Ahrefs or Semrush
Serpstat
4.2$50/mo
vs Moz Pro$1 moreSame
Comprehensive SEO suite priced for smaller teams than the category's biggest names.
- Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits
- Free tier for limited use
- Operating since 2013
Comprehensive feature scope at a more accessible price point
Overlaps closely with SE Ranking, worth a direct side-by-side comparison
PageOptimizer Pro
4.4$34/mo
vs Moz Pro$15 less+0.2
An on-page scoring engine built on published SEO research, not just NLP matching.
- Rank Engine built on 400+ peer-reviewed SEO experiments
- Nextgen EEAT audit covering 100+ trust and authority signals
- Support for 61 languages
Research-backed methodology behind scoring, not just NLP term-matching
Pricing isn't transparently published on the main site
Opinly
3.6Free
vs Moz Pro−0.6Free plan
Automated SEO to-do list - site audits, AI content scheduling, competitor benchmarking - used across 15,000+ sites including Bosch and Gymshark.
- Automated technical SEO site audits
- AI-powered SEO content generation and scheduling
- Keyword discovery and rank tracking
Automates ongoing SEO work rather than requiring dedicated manual effort
The automated Backlink Exchange feature carries real link-spam-policy risk - use with caution
Nightwatch
4.4$39/mo
vs Moz Pro$10 less+0.2
Rank tracking with white-label reporting built specifically for agencies.
- Keyword rank tracking across search engines and locations
- White-label reporting built specifically for agency use
- No free plan, paid access only
White-label reporting suits agency client presentation specifically well
No free plan to test before committing
Nichely
3.3Free
vs Moz Pro−0.9Free plan
AI topic and keyword research tool for niche sites that maps subtopics, terminology and FAQs, sold on credits during an early-access programme.
- Subtopic discovery and topic-relationship mapping for a niche
- Topic overviews, terminology definitions and FAQs
- Keyword data with volume and competition metrics
Free credits with no card, and credit packs that never expire
Early-access product, with keyword research and subscriptions still coming soon
FAQ
Questions people ask
Is Moz Pro free?
Moz Pro does not list a free plan. Paid plans start from $49/mo.
What is the best free alternative to Moz Pro?
Opinly is the highest-rated alternative here with a free plan (3.6 out of 5). Other free options: Nichely.
What is the cheapest alternative to Moz Pro?
Among paid plans, PageOptimizer Pro has the lowest starting price (from $34/mo). If you need it free, start with Opinly.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.