Moz Pro vs Nightwatch (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Nightwatch
From $39/mo against from $49/mo
Free plan
Tie
Neither has one
Higher rating
Nightwatch
4.2 against 4.4
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Moz Pro	Nightwatch
Our rating	4.2	4.4Better
Starts at	$49/mo	$39/moBetter
Free plan	No	No
Category	SEO	SEO
Plans	Standard$49/mo Medium$99/mo Large$179/mo	Starter$39/mo Growth$99/mo Agency$399/mo
Key features	Domain Authority, a widely referenced third-party ranking-strength metric Operating continuously since 2004, the oldest tool in this category Keyword research, site audits, and rank tracking Long-running educational content library for SEO practitioners No free plan, paid access only	Keyword rank tracking across search engines and locations White-label reporting built specifically for agency use No free plan, paid access only Operating since 2016 Local and multi-location tracking depth
Pros	Domain Authority remains a widely referenced industry metric Two decades of continuous operation and algorithm-era experience Strong educational reputation within the broader SEO community	White-label reporting suits agency client presentation specifically well Deep focus on rank-tracking accuracy rather than spreading across many modules Strong local and multi-location tracking capability
Cons	No free plan to test before committing Some newer, narrower competitors offer deeper data in specific areas Long history means some interface elements feel less modern than newer entrants	No free plan to test before committing Narrower focus means no built-in content optimization or backlink analysis Less useful for a solo user without agency-client reporting needs
Company	Moz, founded 2004	Nightwatch, founded 2016

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Moz Pro better than Nightwatch?

In our reviews Moz Pro scores 4.2 and Nightwatch scores 4.4. The better pick depends on the job. Moz Pro: The oldest tool in this category, and the originator of Domain Authority. Nightwatch: Rank tracking with white-label reporting built specifically for agencies.

Which is cheaper, Moz Pro or Nightwatch?

Nightwatch has the lower starting price: from $49/mo for Moz Pro and from $39/mo for Nightwatch.

Do Moz Pro and Nightwatch have free plans?

Neither lists a free plan.

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