Moz Pro vs Opinly (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Opinly does not list a price
Free plan
Opinly
Only Opinly has one
Higher rating
Moz Pro
4.2 against 3.6
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Moz Pro	Opinly
Our rating	4.2Better	3.6
Starts at	$49/mo	Free
Free plan	No	YesBetter
Category	SEO	SEO
Plans	Standard$49/mo Medium$99/mo Large$179/mo	Free
Key features	Domain Authority, a widely referenced third-party ranking-strength metric Operating continuously since 2004, the oldest tool in this category Keyword research, site audits, and rank tracking Long-running educational content library for SEO practitioners No free plan, paid access only	Automated technical SEO site audits AI-powered SEO content generation and scheduling Keyword discovery and rank tracking Competitor performance benchmarking Direct integrations: WordPress, Webflow, Shopify, Next.js
Pros	Domain Authority remains a widely referenced industry metric Two decades of continuous operation and algorithm-era experience Strong educational reputation within the broader SEO community	Automates ongoing SEO work rather than requiring dedicated manual effort Named enterprise clients back a specific, checkable scale claim Direct CMS integrations across the platforms most sites actually run on
Cons	No free plan to test before committing Some newer, narrower competitors offer deeper data in specific areas Long history means some interface elements feel less modern than newer entrants	The automated Backlink Exchange feature carries real link-spam-policy risk - use with caution No pricing disclosed on the landing page checked Automated content still needs a human review pass before publishing
Company	Moz, founded 2004	Opinly

Prices come from each vendor's pricing page, last checked 20260824. Check the vendor before you buy.

FAQ

Questions people ask

Is Moz Pro better than Opinly?

In our reviews Moz Pro scores 4.2 and Opinly scores 3.6. The better pick depends on the job. Moz Pro: The oldest tool in this category, and the originator of Domain Authority. Opinly: Automated SEO to-do list - site audits, AI content scheduling, competitor benchmarking - used across 15,000+ sites including Bosch and Gymshark.

Which is cheaper, Moz Pro or Opinly?

Moz Pro: from $49/mo. Opinly: free.

Do Moz Pro and Opinly have free plans?

Only Opinly has a free plan.

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