Birch (Revealbot) vs EXOD (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
EXOD
From $19/mo against from $49/mo
Free plan
Tie
Neither has one
Higher rating
Birch (Revealbot)
3.9 against 3.7
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Birch (Revealbot)	EXOD
Our rating	3.9Better	3.7
Starts at	$49/mo	$19/moBetter
Free plan	No	No
Category	Marketing	Marketing
Plans	From $49/mo	From $19/mo
Key features	Automated rules run every 15 minutes with 20+ actions across accounts Birch AI turns plain-language requests into automation rules Explorer for creative performance and fatigue tracking Meta, Instagram, Google Ads, Snapchat and TikTok support MCP server for agent access to ad accounts	Canvas of 44 drag-and-drop nodes compiled into real campaigns Meta and Google Search campaign building and scheduled optimisation AI nodes for generation, creative scoring, diagnosis, forecasting and classification Ad set routing between learning, winning, scaling, fatiguing and losing states Multi-account fan-out and Discord alerts
Pros	Predictable rules automation with AI helping to write and review the rules Covers five ad platforms from one dashboard 14-day trial with no credit card	Published pricing from $19 a month, tied to ad spend AI nodes are specific jobs rather than a generic assistant Workflow logic is visible and editable rather than a black box
Cons	Rules and Explorer sit on the Pro plan, not the cheapest tier Price scales with ad spend, so cost rises as spend grows Scale and savings figures are vendor-reported	Covers Meta and Google Search only Model costs are extra because users bring their own API keys No named founder, founding year or customers on the site
Company	Birch	LeadPay B.V.

Prices come from each vendor's pricing page, last checked 20260921. Check the vendor before you buy.

FAQ

Questions people ask

Is Birch (Revealbot) better than EXOD?

In our reviews Birch (Revealbot) scores 3.9 and EXOD scores 3.7. The better pick depends on the job. Birch (Revealbot): Ad automation platform, formerly Revealbot, with natural-language rules, creative insights and a rules engine across Meta, Google, TikTok and Snapchat. EXOD: Visual workflow builder that compiles drag-and-drop nodes into Meta and Google Search ad campaigns and keeps optimising them.

Which is cheaper, Birch (Revealbot) or EXOD?

EXOD has the lower starting price: from $49/mo for Birch (Revealbot) and from $19/mo for EXOD.

Do Birch (Revealbot) and EXOD have free plans?

Neither lists a free plan.

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