Creatio traces back to Terrasoft, a software company Katherine Kostereva joined in 2002; in 2014 she bootstrapped a new platform, bpm'online, without outside capital, which was renamed Creatio in 2019. The company now runs as a global vendor headquartered in Boston, with workflows executing daily for customers across 100 countries.
Creatio pairs a no-code studio for building business applications and automating processes with three built-in CRM suites (Sales, Marketing, Service Creatio), all wrapped in embedded AI agents that draft outreach, score leads, and automate case routing without custom scripting. Its low-code layer lets admins design custom objects, business processes, and dashboards using drag-and-drop visual designers rather than committing engineering time.
Aimed at mid-market and enterprise teams that want CRM and process automation on one platform instead of stitching together point tools. The base platform starts at $25/user/month (Growth tier), scaling to $55 for Enterprise and $85 for Unlimited, with each CRM module (Sales, Marketing, Service) adding $15/user/month on top; Creatio requires a $10,000 minimum annual purchase, so there is no free-forever tier for individuals or small teams.
