Cresta

Coaches human agents live on calls while autonomous agents resolve the rest

4.3 Customer Support
4.3 Very good 4.3

Bottom line: Cresta is a strong customer support tool, best known for agent Assist gives real-time coaching and knowledge suggestions during live calls.

Real-time human coaching, not just automation, keeps agents improving live Pricing isn't published, requires a sales conversation
Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate
Pricing
Free planNo
CompanyCresta
Best forCustomer Support
Founded2017
Visits3
Last reviewedJul 2026
UpdatedJul 2026
Ask AI about Cresta ChatGPT Claude Perplexity

Overview

Cresta, founded in 2017 by Zayd Enam, Sebastian Thrun, and Tim Shi, unifies human and AI agents on one contact-center platform rather than treating them as separate systems: Agent Assist gives live, real-time coaching and knowledge suggestions to human reps mid-call, while a separate AI Agent resolves other conversations autonomously end to end.

That dual-mode structure differs from Kore.ai and LivePerson, also covered in this directory, which focus respectively on runtime governance and pre-deployment simulation: Cresta's real-time coaching layer keeps human agents in the loop and improving on every live call, rather than replacing them outright, and its enterprise deployments report measurable results, including a 20% revenue increase at Cox Communications and 5.5x higher containment at Snap Finance.

Pricing requires a sales conversation. For a contact center that wants human agents actively coached in real time alongside autonomous AI resolution, rather than a platform that only automates or only assists, Cresta's unified human-and-AI structure addresses that combination directly.

Key features

Screenshots & demo

Cresta screenshot 1

Pricing

Visit the Cresta website for current plans and pricing.

  • Starting priceCustom
  • Free planNo
Visit Cresta

Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

  • Real-time human coaching, not just automation, keeps agents improving live
  • Measurable enterprise results documented across named customers
  • One of the longer operating histories in this category, since 2017
  • Broad integration ecosystem across major contact-center platforms

Cons

  • Pricing isn't published, requires a sales conversation
  • Dual human-and-AI structure adds complexity a pure-automation platform avoids
  • Enterprise deployment scale exceeds what a small support team needs

How it compares

ToolRatingFreeFromBest known for
Cresta (this tool)4.3NoAgent Assist gives real-time coaching and knowledge suggestions during live calls
Sendbird4.2YesFreeOriginally built as chat and messaging infrastructure for any app
Yellow.ai4.2YesFreeBroad coverage across WhatsApp, voice, web chat, and regional messaging apps
Freddy AI4.4No$15/moAI layer spanning Freshworks' support, sales, and IT products

Our verdict

4.3 / 5 4.3

Cresta is a strong customer support tool, best known for agent Assist gives real-time coaching and knowledge suggestions during live calls.

What makes it different: Cresta stands out for agent Assist gives real-time coaching and knowledge suggestions during live calls.

How we score it
Overall 4.3
Value for money 4.2
Feature depth 4.9
Popularity 3.7
Best for ProfessionalsTeamsCreatorsCurious learners

Frequently asked questions

What is Cresta?
Cresta is a customer support tool listed in the Challenging Voice directory. Coaches human agents live on calls while autonomous agents resolve the rest.
Is Cresta free?
Cresta does not offer a free plan.
What are the best Cresta alternatives?
Popular alternatives to Cresta include Observe.AI, PandaChat, and Replicant. Browse them all in the Customer Support category.
Is Cresta any good?
Cresta scores 4.3 out of 5 based on our editorial review.

Reviews

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