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Cresta

Coaches human agents live on calls while autonomous agents resolve the rest

4.3 Customer Support
4.3 Very good 4.3
Real-time human coaching, not just automation, keeps agents improving live Pricing isn't published, requires a sales conversation
Reviewed by Challenging Voice Editorial · Updated Aug 2026 How we rate
PricingContact for Pricing
Free planNo
CompanyCresta
PlatformsWeb
CategoryCustomer Support
Founded2017
Last reviewedJul 2026
UpdatedAug 2026

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Overview

Cresta, founded in 2017 by Zayd Enam, Sebastian Thrun, and Tim Shi, unifies human and AI agents on one contact-center platform rather than treating them as separate systems: Agent Assist gives live, real-time coaching and knowledge suggestions to human reps mid-call, while a separate AI Agent resolves other conversations autonomously end to end.

That dual-mode structure differs from Kore.ai and LivePerson, also covered in this directory, which focus respectively on runtime governance and pre-deployment simulation: Cresta's real-time coaching layer keeps human agents in the loop and improving on every live call, rather than replacing them outright, and its enterprise deployments report measurable results, including a 20% revenue increase at Cox Communications and 5.5x higher containment at Snap Finance.

Pricing requires a sales conversation. For a contact center that wants human agents actively coached in real time alongside autonomous AI resolution, rather than a platform that only automates or only assists, Cresta's unified human-and-AI structure addresses that combination directly.

Key features

  • Agent Assist gives real-time coaching and knowledge suggestions during live calls
  • Autonomous AI Agent resolves voice and digital conversations end to end
  • Conversation Intelligence surfaces revenue opportunities from interaction data
  • Automated Quality Management covers 100% of conversations, not a sample
  • 16+ integrations including Salesforce, Genesys, Amazon Connect, and NICE
  • Founded by Sebastian Thrun, known for Udacity and Google X

Screenshots & demo

Demo video

Screenshots

Cresta screenshot 1

Pricing

Cresta uses custom pricing. Contact their team for a quote based on your needs.

  • Pricing modelContact for Pricing
  • Starting priceCustom
  • Free planNo
Visit Cresta

Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

  • Real-time human coaching, not just automation, keeps agents improving live
  • Measurable enterprise results documented across named customers
  • One of the longer operating histories in this category, since 2017
  • Broad integration ecosystem across major contact-center platforms

Cons

  • Pricing isn't published, requires a sales conversation
  • Dual human-and-AI structure adds complexity a pure-automation platform avoids
  • Enterprise deployment scale exceeds what a small support team needs

How it compares

ToolRatingFreeFromBest known for
Cresta (this tool)4.3No—Agent Assist gives real-time coaching and knowledge suggestions during live calls
Level AI3.8No—Auto-QA scoring across every interaction
Replicant4.0No—Autonomous voice AI built to resolve complex customer calls end to end
Capacity4.2No—Shared AI Knowledge Layer connecting existing systems, data, and documentation

Alternatives to Cresta

4 tools matched to Cresta on what they do, their category and their price.

Level AI

3.8

Contact centre platform spanning auto-QA, agent assist, coaching and virtual agents, with analytics across the whole customer journey.

Contact for Pricing Customer Support

Capacity

4.2

A unified CX automation platform that deflects support tickets, calls, and emails through one AI Knowledge Layer connecting a company's existing systems.

Contact for Pricing Customer Support

Frequently asked questions

What is Cresta?
Cresta is a customer support tool. Coaches human agents live on calls while autonomous agents resolve the rest.
Is Cresta free?
Cresta does not offer a free plan.
What are the best Cresta alternatives?
The closest matches in the directory are Level AI, Replicant, and Capacity, compared side by side above.

Reviews

4.3 Editorial rating No reviews yet

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