Goals is a mobile goal-planning app built by Principal LA LLC, an indie studio operating under the domain makegoals.app, launched publicly on Product Hunt in March 2026. Solo developer Jeff built it after finding that most productivity apps added more to manage rather than less.
Users type a goal in plain language, such as running a 5K or launching a side project, and the app's AI breaks it into a step-by-step plan, then surfaces a single next action each day rather than a full task list. Progress feeds back into the plan through streaks and short check-ins, and a goal can be shared via link so friends, family, or teammates can follow along or contribute.
The app suits individuals who abandon heavier planning tools and want one clear daily nudge instead. Up to 3 goals are free with no account required; a $1.99/month Pro subscription unlocks unlimited goals and the ability to share goals with others.
