Juicebox, founded in 2022 by Ishan Gupta and David Paffenholz, builds an AI-native sourcing platform centered on PeopleGPT, a search engine that lets recruiters describe the candidate they want in plain language instead of assembling boolean search strings across LinkedIn and other sourcing tools.
Beyond search, the platform runs autonomous sourcing agents that continuously find and qualify candidates against an open role, syncing results into existing applicant tracking systems like Ashby and Greenhouse rather than requiring recruiters to work in a separate silo.
Pricing runs on paid monthly plans starting around $119, with a limited free tier to try PeopleGPT search before committing. For a recruiter tired of building boolean search strings by hand, Juicebox's natural-language sourcing addresses that directly.






