STELLA runs a set of agents built around dealership operations rather than one general assistant. Reception handles calls and routing, Service books appointments, Sales converts inquiries, Catalyst runs outbound, and Equity, Lead, Recall and Defector agents each cover a specific dealership motion, with Insights reporting on all of it.
Splitting by motion is what makes it fit the business. A recall campaign, an equity mining call and a service reminder are entirely different conversations with different data behind them, and a dealership deploying one generic assistant ends up configuring all four itself. A customer reports 56 percent of booking opportunities converted to confirmed appointments at Ford stores.
The company is an approved FordDirect vendor, serving single sites through to multi-store groups. No pricing is published, that conversion figure is a single customer’s, and a dealership phone line handles urgent service problems where a caller’s tolerance for an automated answer is low.
