AmpUp is sales coaching software from AmpUp, Inc. for revenue teams. Its Call Recorder joins meetings automatically and produces structured transcripts. Sales Brain analyzes those calls to find what is winning and what is costing revenue, and Atlas turns that into plays and prep before calls and coaching after them. Skill Lab lets reps practice against current objections, and an AI-based learning system builds courses from real conversations. Deal signals from behavior are layered over existing CRM and forecast data.
The site says personal data is redacted before analysis and that customer data is not used to train outside models. It reports a 6.8x stage progression and a 30 percent revenue uplift, but footnotes them as based on AmpUp’s own analysis of 12,000 sales calls across 23 organizations, so they are the company’s figures and not independent results. It is aimed at sales leaders, revenue operations, enablement staff and the reps themselves.
Every plan starts with a 14-day free trial. On the US pricing page Starter is $37 per seat a month billed annually, or $450 a year, and Pro is $112 per seat a month billed annually, or $1,350 a year. Four features draw on credits at published rates, with 100 credits equal to $1: email enrichment, live voice roleplay beyond the allowance, live avatar coaching and verified phone numbers.
