Brevo, founded in 2012 under the name Sendinblue, rebranded in May 2023 once its product had genuinely outgrown that original name: only about a third of its customers by then used it solely for email newsletters, with the platform having expanded into a fuller CRM suite spanning SMS, chat, and sales tools alongside its original email marketing core.
That evolution toward a full CRM suite, while keeping accessible, published pricing in a category where several competitors require enterprise sales calls, has built a large base of reported customers, more than five hundred thousand businesses across 180 countries, spanning small businesses through large recognizable brands.
A free tier covers limited contacts and sends, and paid plans start around $9 a month, among the more accessible prices in this category. For a small or mid-sized business that wants an accessible, self-serve marketing and CRM platform without an enterprise sales process, Brevo's published pricing and broad feature set fit that scale more directly than the enterprise-only platforms surrounding it in this category.
