Nooks, founded in 2020 by Dan Lee and Stanford classmates, started as an AI-powered parallel dialer letting sales development reps call multiple prospects simultaneously with a virtual bullpen experience, then expanded into a broader AI Sales Assistant Platform covering dialing, coaching, and prospect research together.
That platform expansion, from a single dialing tool into three connected AI assistants, an AI Dialing Assistant, an AI Coaching Assistant for call transcription and scoring, and an AI Prospector for account research, reflects roughly $70 million raised from investors including Kleiner Perkins, which led a $43 million Series B.
Pricing isn't published; every deal requires a demo call and custom quote, with market reports placing standard rates around $4,000 to $5,000 a user annually. For a sales development team that wants dialing, call coaching, and prospect research combined into one AI-driven platform rather than three separate point tools, Nooks's assistant-platform approach addresses that directly.
