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Chorus

Conversation intelligence acquired by ZoomInfo for $575M, now bundled into its enterprise sales motion

4.0 Sales & Revenue AI
4.0 Very good 4.0
Deep integration with ZoomInfo's data platform for teams already in that ecosystem No self-serve trial or free plan, requires a sales-led demo for any access
Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate
PricingFrom $83/mo
Free planNo
CompanyZoomInfo
PlatformsAPI, Web
CategorySales & Revenue AI
Founded2015
Last reviewedJul 2026

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Overview

Chorus, founded in 2015 in San Francisco by Roy Raanani and Micha Breakstone, records and analyzes sales calls for coaching insight and deal risk, competing directly in the same conversation intelligence space as Gong, also covered in this directory, before ZoomInfo acquired the company for $575 million in July 2021.

That acquisition folded Chorus into ZoomInfo's broader go-to-market data platform, and pricing now runs through ZoomInfo's enterprise sales motion rather than as a fully standalone product, with reported per-seat rates commonly falling between $1,000 and $1,800 a year depending on tier and bundle.

There's no self-serve free trial; access requires a sales-led demo and custom quote, most commonly structured as a two-year contract with a one-time implementation fee. For a sales team already using or considering ZoomInfo's broader data platform that wants conversation intelligence bundled into the same relationship, Chorus's ZoomInfo integration addresses that directly.

Key features

  • Records and analyzes sales calls for coaching insight and deal risk
  • Acquired by ZoomInfo for $575 million in July 2021
  • Pricing now bundled into ZoomInfo's broader enterprise sales motion
  • Reported per-seat rates commonly range $1,000 to $1,800 annually
  • No self-serve free trial, requires a sales-led demo and custom quote
  • Deep integration with ZoomInfo's contact and company data platform

Screenshots & demo

Chorus screenshot 1

Pricing

Chorus is a paid tool, with plans that start at $83/mo.

  • Pricing modelContact for Pricing
  • Starting priceFrom $83/mo
  • Free planNo
Visit Chorus

Pricing is provided as a guide. Check the official site for the latest plans.

Is Chorus expensive?

Chorus starts at $83, which is 52% above the Sales & Revenue AI median of $54.5 a month across the 64 priced tools we list in that category.

The cheapest paid option in Sales & Revenue AI starts at $0.18 and the most expensive at $3,313.

16% of Sales & Revenue AI tools in the directory offer a free tier, which this one does not.

Compared against every priced listing in Sales & Revenue AI, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • Deep integration with ZoomInfo's data platform for teams already in that ecosystem
  • Established conversation intelligence product with a decade of refinement since 2015
  • Backed by ZoomInfo's scale and resources following the 2021 acquisition
  • Clear per-seat pricing benchmarks reported by third parties, even without a public rate card

Cons

  • No self-serve trial or free plan, requires a sales-led demo for any access
  • Contracts typically run two years, with a higher-priced exit if terms change
  • Best value requires already using or adopting ZoomInfo's broader platform

How it compares

ToolRatingFreeFromBest known for
Chorus (this tool)4.0No$83/moRecords and analyzes sales calls for coaching insight and deal risk
Gong4.4No$108/moRecords and transcribes calls, video meetings, and email threads automatically
Nooks4.1No—AI-powered parallel dialer letting reps call multiple prospects at once
Lasso4.0No$49/moContact discovery across roughly 30 million companies and 500 million profiles

Alternatives to Chorus

4 tools matched to Chorus on what they do, their category and their price.

Frequently asked questions

What is Chorus?
Chorus, founded in 2015 in San Francisco by Roy Raanani and Micha Breakstone, records and analyzes sales calls for coaching insight and deal risk, competing directly in the same conversation intelligence space as Gong, also covered in this directory, before ZoomInfo acquired the company for $575 million in July 2021.
Is Chorus free?
Chorus does not offer a free plan; paid pricing starts at $83 per month.
How much does Chorus cost?
Chorus starts at $83 per month. See the pricing plans above for full details.
What are the best Chorus alternatives?
The closest matches in the directory are Gong, Nooks, and Lasso, compared side by side above.

Reviews

4.0 Editorial rating No reviews yet

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Backstory

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Formerly People.ai – AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack.

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