Chorus vs Lasso (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Lasso
From $49/mo against from $83/mo
Free plan
Tie
Neither has one
Higher rating
Tie
4.0 against 4.0
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Chorus	Lasso
Our rating	4.0	4.0
Starts at	$83/mo	$49/moBetter
Free plan	No	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $83/mo	From $49/mo
Key features	Records and analyzes sales calls for coaching insight and deal risk Acquired by ZoomInfo for $575 million in July 2021 Pricing now bundled into ZoomInfo's broader enterprise sales motion Reported per-seat rates commonly range $1,000 to $1,800 annually No self-serve free trial, requires a sales-led demo and custom quote	Contact discovery across roughly 30 million companies and 500 million profiles Usage-based pricing with no per-seat licensing Sub-second contact lookup speed Low email-bounce-rate verified contact data Coverage extending to businesses absent from mainstream sales databases
Pros	Deep integration with ZoomInfo's data platform for teams already in that ecosystem Established conversation intelligence product with a decade of refinement since 2015 Backed by ZoomInfo's scale and resources following the 2021 acquisition	Usage-based pricing avoids paying for seats employees do not use Entry price of $49/month undercuts numerous seat-based sales intelligence tools Company's agency origins give it real-world validation before productization
Cons	No self-serve trial or free plan, requires a sales-led demo for any access Contracts typically run two years, with a higher-priced exit if terms change Best value requires already using or adopting ZoomInfo's broader platform	No free plan to trial contact quality before paying Usage-based pricing can become unpredictable for high-volume prospecting teams Smaller brand recognition than incumbents like ZoomInfo or Apollo.io
Company	ZoomInfo, founded 2015	Lasso AI, founded 2018

Prices come from each vendor's pricing page, last checked 20260718. Check the vendor before you buy.

FAQ

Questions people ask

Is Chorus better than Lasso?

In our reviews Chorus scores 4.0 and Lasso scores 4.0. The better pick depends on the job. Chorus: Conversation intelligence acquired by ZoomInfo for $575M, now bundled into its enterprise sales motion. Lasso: Sales intelligence platform indexing every business with a website to surface contacts competitors miss.

Which is cheaper, Chorus or Lasso?

Lasso has the lower starting price: from $83/mo for Chorus and from $49/mo for Lasso.

Do Chorus and Lasso have free plans?

Neither lists a free plan.

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