Apollo.io vs Lasso (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Tie
Both start at from $49/mo
Free plan
Apollo.io
Only Apollo.io has one
Higher rating
Apollo.io
4.5 against 4.0
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Apollo.io	Lasso
Our rating	4.5Better	4.0
Starts at	$49/mo	$49/mo
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $49/mo	From $49/mo
Key features	Database of 230M+ contacts and 30M+ companies AI-powered multichannel outreach sequencing Lead routing and CRM syncing Call summaries and deal pipeline tracking Free tier for limited use	Contact discovery across roughly 30 million companies and 500 million profiles Usage-based pricing with no per-seat licensing Sub-second contact lookup speed Low email-bounce-rate verified contact data Coverage extending to businesses absent from mainstream sales databases
Pros	Extensive, verified contact and company database Combines several sales tools into one platform Free tier available to start	Usage-based pricing avoids paying for seats employees do not use Entry price of $49/month undercuts numerous seat-based sales intelligence tools Company's agency origins give it real-world validation before productization
Cons	Not a data analytics or BI tool despite its category placement here Best evaluated against sales prospecting competitors, not analytics tools Full value requires active outbound sales activity, not data analysis needs	No free plan to trial contact quality before paying Usage-based pricing can become unpredictable for high-volume prospecting teams Smaller brand recognition than incumbents like ZoomInfo or Apollo.io
Company	Apollo.io, founded 2015	Lasso AI, founded 2018

Prices come from each vendor's pricing page, last checked 20260718. Check the vendor before you buy.

FAQ

Questions people ask

Is Apollo.io better than Lasso?

In our reviews Apollo.io scores 4.5 and Lasso scores 4.0. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Lasso: Sales intelligence platform indexing every business with a website to surface contacts competitors miss.

Which is cheaper, Apollo.io or Lasso?

Both start at the same price (from $49/mo).

Do Apollo.io and Lasso have free plans?

Only Apollo.io has a free plan.

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