Shortlist by what you need
Start here if you know why you are leaving Lasso.
Want the closest match?
AroundDealMost similar to Lasso in what it does, its category and its price.
Visit (opens AroundDeal in a new tab)Need a free plan?
Apollo.io
Has a free plan, rated 4.5 out of 5. Lasso has none.
Visit (opens Apollo.io in a new tab)Want to pay less than Lasso?
MailMentorFrom $9/mo, against from $49/mo for Lasso.
Visit (opens MailMentor in a new tab)Want the best rated?
AmplemarketRated 4.0 out of 5 in our review, against 4.0 for Lasso.
Visit (opens Amplemarket in a new tab)
At a glance
Green means better than Lasso, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 LassoBaseline | 4.0 | $49/mo | No | Sales intelligence platform indexing every business with a website to surface contacts competitors miss. | |
| AroundDeal | 3.6−0.4 | Free | YesLasso has none | AI-powered B2B contact enrichment across 160M+ verified contacts in 247 countries - find a lead on LinkedIn, and the Chrome extension pulls verified contact data instantly. | vs Lasso |
| Amplemarket | 4.0Same | $600/mo$551 more | No | AI sales engagement platform with Duo Copilot for signal-based prospecting, multichannel outreach and AI voice messages, from $600 a month. | vs Lasso |
 Chorus | 4.0Same | $83/mo$34 more | No | Conversation intelligence acquired by ZoomInfo for $575M, now bundled into its enterprise sales motion | vs Lasso |
| Apollo.io | 4.5+0.5 | $49/moSame price | YesLasso has none | Actually a sales prospecting platform, not a data analytics tool | vs Lasso |
 FinalScout | 3.5−0.5 | Free | YesLasso has none | Search 200M+ verified business emails, then let EmailAI (powered by OpenAI) write the personalized outreach message - open a contact, pick a template, done. | vs Lasso |
| MailMentor | 3.4−0.6 | $9/mo$40 less | No | AI web scraper finds prospects that aren't in Apollo or ZoomInfo, then an AI sequence builder drafts the outreach - pulling in a contact's calendar availability and the most relevant case study automatically. | vs Lasso |
 Enginy | 3.7−0.3 | Not listed | No | AI-native B2B sales platform that finds, enriches, and engages prospects in one workspace. | vs Lasso |
 Explee | 4.0Same | Not listed | No | AI sales agent that researches, personalizes, and sends outbound email on autopilot. | vs Lasso |
The alternatives in detail
In order of how closely each one matches Lasso.
AroundDeal
3.6Free
vs Lasso−0.4Free plan
AI-powered B2B contact enrichment across 160M+ verified contacts in 247 countries - find a lead on LinkedIn, and the Chrome extension pulls verified contact data instantly.
- AI-powered CRM data enrichment from a 160M+ verified contact database
- Chrome extension for instant LinkedIn/website contact discovery
- Built-in email verification
Large, verified contact database (160M+ across 247 countries)
Paid tiers are priced per user, which scales quickly for larger sales teams
Amplemarket
4.0$600/mo
vs Lasso$551 moreSame
AI sales engagement platform with Duo Copilot for signal-based prospecting, multichannel outreach and AI voice messages, from $600 a month.
- Duo Copilot surfaces buying signals from the web, social and CRM data
- Multichannel outreach sequences across email, phone and social in one tool
- AI-written emails and Duo Voice messages recorded in a rep's own voice
An all-in-one platform replacing several separate sales tools
Entry pricing starts at $600 a month, out of reach for a tiny team
Chorus
4.0$83/mo
vs Lasso$34 moreSame
Conversation intelligence acquired by ZoomInfo for $575M, now bundled into its enterprise sales motion.
- Records and analyzes sales calls for coaching insight and deal risk
- Acquired by ZoomInfo for $575 million in July 2021
- Pricing now bundled into ZoomInfo's broader enterprise sales motion
Deep integration with ZoomInfo's data platform for teams already in that ecosystem
No self-serve trial or free plan, requires a sales-led demo for any access
Apollo.io
4.5$49/mo
vs LassoSame price+0.5Free plan
Actually a sales prospecting platform, not a data analytics tool.
- Database of 230M+ contacts and 30M+ companies
- AI-powered multichannel outreach sequencing
- Lead routing and CRM syncing
Extensive, verified contact and company database
Not a data analytics or BI tool despite its category placement here
FinalScout
3.5Free
vs Lasso−0.5Free plan
Search 200M+ verified business emails, then let EmailAI (powered by OpenAI) write the personalized outreach message - open a contact, pick a template, done.
- 200M+ verified business email database
- EmailAI - OpenAI-powered personalized outreach generation
- 98%+ reported email deliverability rate
Combines email discovery and AI outreach drafting in one workflow
Paid plan pricing isn't detailed on the homepage
MailMentor
3.4$9/mo
vs Lasso$40 less−0.6
AI web scraper finds prospects that aren't in Apollo or ZoomInfo, then an AI sequence builder drafts the outreach - pulling in a contact's calendar availability and the most relevant case study automatically.
- AI web scraper for prospect contact extraction from live sites and articles
- AI Sequence Builder for multi-step outreach emails
- Automatic calendar availability and case-study personalization
Sources prospects beyond standard databases like Apollo or ZoomInfo
No permanent free plan, only a free trial
Enginy
3.7Not listed
vs Lasso−0.3
AI-native B2B sales platform that finds, enriches, and engages prospects in one workspace.
- Conversational AI prospect search across 30+ aggregated data sources
- Verified phone and email data from 20+ providers
- Native CRM synchronization for enriched records
Consolidates data sourcing, enrichment, and outreach that sales teams otherwise buy as three separate tools
No published pricing complicates comparison shopping against flat-rate competitors
Explee
4.0Not listed
vs LassoSame
AI sales agent that researches, personalizes, and sends outbound email on autopilot.
- Semantic search across tens of millions of companies and hundreds of millions of contacts
- AutoGTM agent that researches and targets prospects from a website URL alone
- Automated, personalized outbound email generation and sending
Automates prospecting and outreach end-to-end rather than list-building alone
No published pricing tiers; requires a sales demo to get a quote
FAQ
Questions people ask
Is Lasso free?
Lasso does not list a free plan. Paid plans start from $49/mo.
What is the best free alternative to Lasso?
Apollo.io is the highest-rated alternative here with a free plan (4.5 out of 5). Other free options: AroundDeal, FinalScout.
What is the cheapest alternative to Lasso?
Among paid plans, MailMentor has the lowest starting price (from $9/mo). If you need it free, start with Apollo.io.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.