Act-On vs Phrasee (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Phrasee does not list a price
Free plan
Tie
Neither has one
Higher rating
Phrasee
4.2 against 4.3
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Phrasee
Our rating	4.2	4.3Better
Starts at	$900/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	See pricing
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Rebranded from Phrasee to Jacquard in June 2024 AI-generated and optimized marketing language across channels Expanded from email subject lines into full brand-language generation No self-serve free tier Name references the historic Jacquard loom
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Long-established expertise in marketing language optimization specifically Expanded scope now covers broader brand-language needs, not just email Distinctive, deliberate branding tied to automation history
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	No free tier or transparent self-serve pricing Recent rebrand may cause confusion for those searching under the old name Enterprise sales process required to evaluate
Company	Act-On Software	Jacquard Group Ltd., founded 2015

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Phrasee?

In our reviews Act-On scores 4.2 and Phrasee scores 4.3. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Phrasee: Rebranded to Jacquard in 2024, named after the first programmable loom.

Which is cheaper, Act-On or Phrasee?

Act-On: from $900/mo. Phrasee: see pricing.

Do Act-On and Phrasee have free plans?

Neither lists a free plan.

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