Act-On vs Rasa.io (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Rasa.io does not list a price
Free plan
Tie
Neither has one
Higher rating
Act-On
4.2 against 4.1
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Rasa.io
Our rating	4.2Better	4.1
Starts at	$900/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	See pricing
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Per-subscriber personalized newsletter content curation Built specifically for associations and membership organizations Curation based on individual engagement history No self-serve free tier Operating since 2015
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Genuine per-subscriber personalization, not one-size-fits-all content Built specifically for the association and membership use case Long operating history refining this specific niche
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	No free tier or transparent self-serve pricing Narrow focus on associations limits fit for other business types Value depends on having genuinely diverse subscriber interests to personalize around
Company	Act-On Software	rasa.io, founded 2015

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Rasa.io?

In our reviews Act-On scores 4.2 and Rasa.io scores 4.1. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Rasa.io: Every subscriber gets a differently curated newsletter.

Which is cheaper, Act-On or Rasa.io?

Act-On: from $900/mo. Rasa.io: see pricing.

Do Act-On and Rasa.io have free plans?

Neither lists a free plan.

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