Act-On vs Vidyard (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Vidyard does not list a price
Free plan
Vidyard
Only Vidyard has one
Higher rating
Act-On
4.2 against 4.1
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Vidyard
Our rating	4.2Better	4.1
Starts at	$900/mo	Free
Free plan	No	YesBetter
Category	Marketing	Marketing
Plans	From $900/mo	Free
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Video Agent that sends personalized videos automatically with agentic AI AI Avatars that generate personalized videos at scale Viewer-level analytics and team performance reporting Branded sharing page with call-to-action templates and password protection CRM and marketing automation integrations on the Teams plan
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Free plan with no credit card, including 15 AI videos Analytics show which prospects watched, tied into the sales workflow AI avatar and agent features sit inside one platform with recording and hosting
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	Paid plan prices are not readable on the pricing page without sales contact Free plan limits stock avatars and caps videos at 5 a month Headline performance figures are vendor-reported customer examples
Company	Act-On Software	Buildscale, Inc. (Vidyard)

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Vidyard?

In our reviews Act-On scores 4.2 and Vidyard scores 4.1. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Vidyard: Video platform for sales and marketing teams that records, hosts and tracks personal videos, with a Video Agent that sends personalized videos automatically and AI Avatars that generate them at scale.

Which is cheaper, Act-On or Vidyard?

Act-On: from $900/mo. Vidyard: free.

Do Act-On and Vidyard have free plans?

Only Vidyard has a free plan.

More comparisons

Act-On compared with

All Act-On alternatives

Vidyard compared with

All Vidyard alternatives