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Head to head · 2026

Einstein Analytics vs Qlik

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Einstein Analytics

Now called CRM Analytics, after three previous name changes

4.1Not listed

Visit Einstein Analytics (opens Einstein Analytics in a new tab)

Qlik

A pioneering BI platform from 1993, three decades before AI dashboards

4.3$300/mo

Visit Qlik (opens Qlik in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Not comparable

    Not comparable: Einstein Analytics does not list a price

  • Free plan

    Tie

    Neither has one

  • Higher rating

    Qlik

    4.1 against 4.3

  • Same job?

    Yes

    Both are Data and Analytics tools

Side by side

Compared onEinstein AnalyticsQlik
Our rating4.14.3Better
Starts atNot listed$300/mo
Free planNoNo
CategoryData and AnalyticsData and Analytics
PlansSee pricing
  • StarterFrom $300/mo for 10 users, billed annually
  • StandardFrom $825/mo for 25 GB of data, billed annually
  • PremiumFrom $2,750/mo for 50 GB of data, billed annually
  • EnterpriseQuote only
Key features
  • Natively embedded in Salesforce CRM data and workflows
  • Currently named CRM Analytics, after Wave, Einstein, and Tableau CRM
  • AI-generated insights and predictions inside CRM records
  • No separate export-and-import step for Salesforce data
  • No self-serve free tier
  • Associative data model for free-form data exploration
  • Operating since 1993, one of the oldest names in BI
  • AI-assisted natural-language querying and AutoML added more recently
  • Enterprise-grade governance built over three decades
  • No self-serve free tier
Pros
  • Deep native integration with Salesforce CRM data specifically
  • No separate data export and import step required
  • Insights appear directly inside familiar CRM workflows
  • Genuinely pioneering, decades-long history in business intelligence
  • Associative data model still offers distinctive free-form exploration
  • Enterprise governance proven over a very long operating history
Cons
  • Confusing naming history makes current branding hard to track
  • No free tier, priced within broader Salesforce licensing
  • Full value depends on already being a Salesforce customer
  • No free tier or transparent self-serve pricing
  • Older underlying platform can feel less modern than AI-first newer competitors
  • Enterprise sales process required to evaluate
CompanySalesforce, founded 2016Qlik, founded 1993

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Einstein Analytics better than Qlik?

In our reviews Einstein Analytics scores 4.1 and Qlik scores 4.3. The better pick depends on the job. Einstein Analytics: Now called CRM Analytics, after three previous name changes. Qlik: A pioneering BI platform from 1993, three decades before AI dashboards.

Which is cheaper, Einstein Analytics or Qlik?

Einstein Analytics: see pricing. Qlik: from $300/mo.

Do Einstein Analytics and Qlik have free plans?

Neither lists a free plan.

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