Einstein Analytics vs Tableau Pulse (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Einstein Analytics does not list a price
Free plan
Tie
Neither has one
Higher rating
Tableau Pulse
4.1 against 4.4
Same job?
Yes
Both are Data and Analytics tools

Side by side

Compared on	Einstein Analytics	Tableau Pulse
Our rating	4.1	4.4Better
Starts at	Not listed	$15/mo
Free plan	No	No
Category	Data and Analytics	Data and Analytics
Plans	See pricing	From $15/mo
Key features	Natively embedded in Salesforce CRM data and workflows Currently named CRM Analytics, after Wave, Einstein, and Tableau CRM AI-generated insights and predictions inside CRM records No separate export-and-import step for Salesforce data No self-serve free tier	Proactive, pushed insight delivery via Slack and email Automatic explanation of what changed and why Built on Tableau's established BI platform since 2003 Owned by Salesforce since a 2019 acquisition No self-serve free tier
Pros	Deep native integration with Salesforce CRM data specifically No separate data export and import step required Insights appear directly inside familiar CRM workflows	Proactive delivery means insights don't require manually checking a dashboard Backed by Tableau's long-established BI platform and reputation Digest format fits naturally into existing Slack and email workflows
Cons	Confusing naming history makes current branding hard to track No free tier, priced within broader Salesforce licensing Full value depends on already being a Salesforce customer	No free tier or transparent self-serve pricing Full value depends on already using Tableau's broader platform Enterprise licensing required to evaluate pricing
Company	Salesforce, founded 2016	Tableau (Salesforce), founded 2003

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Einstein Analytics better than Tableau Pulse?

In our reviews Einstein Analytics scores 4.1 and Tableau Pulse scores 4.4. The better pick depends on the job. Einstein Analytics: Now called CRM Analytics, after three previous name changes. Tableau Pulse: Pushes relevant insights to you instead of waiting to be asked.

Which is cheaper, Einstein Analytics or Tableau Pulse?

Einstein Analytics: see pricing. Tableau Pulse: from $15/mo.

Do Einstein Analytics and Tableau Pulse have free plans?

Neither lists a free plan.

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