Einstein Analytics vs Zoho Analytics (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Einstein Analytics does not list a price
Free plan
Zoho Analytics
Only Zoho Analytics has one
Higher rating
Zoho Analytics
4.1 against 4.3
Same job?
Yes
Both are Data and Analytics tools

Side by side

Compared on	Einstein Analytics	Zoho Analytics
Our rating	4.1	4.3Better
Starts at	Not listed	$22/mo
Free plan	No	YesBetter
Category	Data and Analytics	Data and Analytics
Plans	See pricing	FreeFree Basic$22/mo Standard$45/mo
Key features	Natively embedded in Salesforce CRM data and workflows Currently named CRM Analytics, after Wave, Einstein, and Tableau CRM AI-generated insights and predictions inside CRM records No separate export-and-import step for Salesforce data No self-serve free tier	Native integration with Zoho's broader business app suite AI-assisted natural-language querying Accessible pricing relative to enterprise BI platforms Free tier for small teams Direct reporting on Zoho CRM and Zoho Books data
Pros	Deep native integration with Salesforce CRM data specifically No separate data export and import step required Insights appear directly inside familiar CRM workflows	Significantly more accessible than enterprise-tier BI competitors Native integration removes a separate step for existing Zoho users Free tier available for small teams
Cons	Confusing naming history makes current branding hard to track No free tier, priced within broader Salesforce licensing Full value depends on already being a Salesforce customer	Less powerful than dedicated enterprise BI platforms for complex analysis Full integration value depends on already using other Zoho products Smaller third-party ecosystem than Tableau or Power BI
Company	Salesforce, founded 2016	Zoho Corporation, founded 2009

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Einstein Analytics better than Zoho Analytics?

In our reviews Einstein Analytics scores 4.1 and Zoho Analytics scores 4.3. The better pick depends on the job. Einstein Analytics: Now called CRM Analytics, after three previous name changes. Zoho Analytics: Accessible BI bundled inside Zoho's much larger business suite.

Which is cheaper, Einstein Analytics or Zoho Analytics?

Einstein Analytics: see pricing. Zoho Analytics: from $22/mo.

Do Einstein Analytics and Zoho Analytics have free plans?

Only Zoho Analytics has a free plan.

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