Search Atlas vs Semrush (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Search Atlas
From $79/mo against from $139/mo
Free plan
Semrush
Only Semrush has one
Higher rating
Semrush
4.3 against 4.5
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Search Atlas	Semrush
Our rating	4.3	4.5Better
Starts at	$79/moBetter	$139/mo
Free plan	No	YesBetter
Category	SEO	SEO
Plans	Starter$99/mo, or $79/mo billed yearly ($950/yr) Growth$199/mo, or $159/mo billed yearly ($1,910/yr) Pro$399/mo, or $319/mo billed yearly ($3,828/yr) AgencyFrom $999/mo ($11,988/yr)	Pro$139/mo Guru$249/mo Business$499/mo
Key features	OTTO autonomous agent applying SEO fixes directly rather than only recommending them Smart Ads for autonomous Google and Meta campaign management Website Studio for automated landing page generation 7-day free trial across all tiers Operating since 2019	Broader marketing suite extending beyond SEO into paid ads and social One of the largest, most recognized platforms in this category Free tier for limited use Operating since 2008 Competitive research spanning organic and paid channels together
Pros	OTTO's auto-apply model saves manual implementation time other tools leave to the user Broader marketing automation scope beyond SEO alone, including paid ads 7-day free trial available across all pricing tiers	Broader marketing scope connects SEO to paid and social strategy directly Free tier available to start before a paid commitment Long operating history and strong industry recognition
Cons	Among the higher entry prices in this category Autonomous auto-apply requires trust in OTTO's judgment on live site changes Broad scope beyond SEO may include capability a pure-SEO buyer doesn't need	Among the higher prices in this category for full access Broader marketing scope may include capability a pure-SEO buyer doesn't need Breadth of features adds a real learning curve for newcomers
Company	Search Atlas, founded 2019	Semrush, founded 2008

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Search Atlas better than Semrush?

In our reviews Search Atlas scores 4.3 and Semrush scores 4.5. The better pick depends on the job. Search Atlas: OTTO applies SEO fixes automatically rather than only recommending them. Semrush: One of the category's largest platforms, extending well beyond SEO into a full marketing suite.

Which is cheaper, Search Atlas or Semrush?

Search Atlas has the lower starting price: from $79/mo for Search Atlas and from $139/mo for Semrush.

Do Search Atlas and Semrush have free plans?

Only Semrush has a free plan.

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