Freemium

Asana

Founded by two ex-Facebook engineers in 2008, now adding AI teammates to its task-breakdown assistant

4.4 Productivity
4.4 Very good 4.4

Bottom line: Founded by two ex-Facebook engineers in 2008, now adding AI teammates to its task-breakdown assistant. Free plan available.

AI is layered onto a mature, widely adopted platform rather than an unproven new product Advanced tier at $24.99/user/month runs above several competitors' equivalent plans
Reviewed by Challenging Voice Editorial · Updated Aug 2026 How we rate
PricingFrom $10.99/mo
Free planYes
CompanyAsana
PlatformsAndroid, iOS, Web
Best forProductivity
Founded2008
Visits18
Last reviewedAug 2026
UpdatedAug 2026
Ask AI about Asana ChatGPT Claude Perplexity

Overview

Asana, founded on December 16, 2008 by Dustin Moskovitz and Justin Rosenstein, both previously at Facebook, built one of the most widely adopted work management platforms, and has layered AI features on top of its established task, project, and workflow structure rather than launching as an AI-first product.

Asana's AI functions as a project-structuring assistant more than an autonomous agent: describe a goal in plain language and it breaks that goal down into tasks, milestones, and dependencies, with a newer beta feature called AI teammates extending that toward more active collaboration inside existing projects rather than only structuring them.

Asana's Personal plan is free for up to two users, with Starter at $10.99 per user per month billed annually, Advanced at $24.99 per user per month, and Enterprise tiers priced on request. For a team already running project and task management in Asana that wants AI to handle initial project structuring rather than a separate planning tool, Asana's built-in AI assistant addresses that directly.

Key features

  • AI breaks plain-language goals into tasks, milestones, and dependencies
  • AI teammates feature (beta) extends toward active project collaboration
  • Free Personal plan for up to two users
  • Long-established work management platform with mature integrations
  • Starter and Advanced paid tiers priced per user per month
  • Founded in 2008 by ex-Facebook engineers Dustin Moskovitz and Justin Rosenstein

Screenshots & demo

Demo video

Screenshots

Asana screenshot 1

Pricing

Personal
$0
  • Up to 2 users
  • Unlimited tasks and projects
  • List, board and calendar views
Starter
$13.49 per user/mo, or $10.99 billed yearly
  • No seat limit
  • Timeline and Gantt views
  • AI Teammates: 5 requests per user per month (50 per account)
  • AI Studio: 50K credits per month
Advanced
$30.49 per user/mo, or $24.99 billed yearly
  • Unlimited portfolios
  • AI Studio: 75K credits per month
Enterprise
Quote only
  • SAML
  • AI Studio: 200K credits per month
  • Enterprise+ adds SIEM, data residency and audit logs

Checked against Asana’s pricing page on 24 September 2026. Prices change, so confirm on the official site before you buy.

Is Asana expensive?

Asana starts at $10.99, which is right at the Productivity median of $11.6 a month across the 165 priced tools we list in that category.

The cheapest paid option in Productivity starts at $0.29 and the most expensive at $165.

72% of Productivity tools in the directory offer a free tier, and this is one of them.

Compared against every priced listing in Productivity, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • AI is layered onto a mature, widely adopted platform rather than an unproven new product
  • Free Personal plan supports small teams before any payment is required
  • No minimum seat count on paid plans, unlike some per-seat competitors
  • AI teammates feature signals continued investment in deeper AI collaboration

Cons

  • Advanced tier at $24.99/user/month runs above several competitors' equivalent plans
  • AI teammates feature is still in beta, not yet a fully mature capability
  • AI functions more as a structuring assistant than an autonomous agent that executes work

How it compares

ToolRatingFreeFromBest known for
Asana (this tool)4.4Yes$10.99/moAI breaks plain-language goals into tasks, milestones, and dependencies
GanttPRO4.1No$7/moAI Gantt chart generator from plain-language project descriptions
Any.do3.7YesFreeAI assistant with Break It Down task decomposition
Todoist4.0YesFreeAI-generated action plans from a stated goal

Alternatives to Asana

4 tools matched to Asana on what they do, their category and their price.

Any.do

3.7

Task manager for individuals and teams with an AI assistant that breaks big tasks into steps, plus WhatsApp task capture and reminders.

Freemium Productivity

Todoist

4.0

A long-established task manager with AI-generated action plans, built by a company that publishes its deliberate position on how AI should be used.

Freemium Productivity

Frequently asked questions

What is Asana?
Asana, founded on December 16, 2008 by Dustin Moskovitz and Justin Rosenstein, both previously at Facebook, built one of the most widely adopted work management platforms, and has layered AI features on top of its established task, project, and workflow structure rather than launching as an AI-first product.
Is Asana free?
Yes, Asana offers a free plan. Paid plans unlock more features and higher usage limits, starting at $10.99/month.
How much does Asana cost?
Asana plans: Personal $0; Starter $13.49 per user/mo, or $10.99 billed yearly; Advanced $30.49 per user/mo, or $24.99 billed yearly; Enterprise Quote only. Checked against the vendor's pricing page on 24 September 2026.
What are the best Asana alternatives?
The closest matches in the directory are GanttPRO, Any.do, and Todoist, compared side by side above.

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